‘Career-Building Advice for Copywriters!’ – ‘The Total Package’ Week in Review

Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review. The featured article is titled “Career-Building Advice for Copywriters!” [‘The Total Package’ Week in Review]

Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review.

‘The Total Package’ Week in Review

Monday 4/20/09: Career-Building Advice for Copywriters!

A while back, Stephen Davies of The Copywriter’s Institute called to ask Clayton a bunch of questions. And since they just happened to be the same ones we receive in our feedback box daily, we thought we’d share Clayton’s answers with you, too.

You’ll discover …

– How to tell if YOU have what it takes to make it as a freelance copywriter …

– How — and when — to hang out your shingle …

– How to find your best niche …

– The right way to structure your rates …

– Two kinds of royalties – and when to use them …

– The crucial difference between fund-raising copy and product sales copy …

– Plus, much MUCH more!

Read more …

Tuesday, 4/21/09: Skyrocket Your Traffic With Satellite Sites

One of the fundamental concepts of Internet marketing is that the more traffic your website gets, the greater your chances of making sales.

So in this week’s Guest Editor column, we turned to Early to Rise’s Search Engine Marketing Specialist Edwin Huertas — who shares how you can use satellite sites to send your site traffic into the stratosphere … and skyrocket your sales in the process …

Read more …

Wednesday, 4/22/09: A Key Online Marketing Concept Found Buried in an Obscure, 60s Copywriting Classic …

These days, it’s nearly impossible to fire up your Web browser or check your e-mail without receiving half a dozen ads and sales pitches. But the sad fact is, almost everybody marketing online today is going about it all wrong.

Fortunately, Daniel Levis is here to help make sure you’re on the right path. And in Wednesday’s Total Package, he shares a key online marketing concept he recently discovered … in — of all places — a 1960s copywriting classic!

Read more …

Thursday, 4/23/09: A High-School Dropout’s Guide to Effective Punctuation

Did you know the punctuation you use can make — or break — your next promotion?

Over the years, we’ve repeatedly covered many of the critical components that make up successful direct marketing promotions. But one thing we haven’t done — at least, not in some time — is to show you how the punctuation you use can help you achieve greater success.

Well, it’s time to fix that. So Clayton’s giving you his personal guide for how you can use all those apostrophes, commas, dashes, ellipses, question marks, and the rest, to the best, most profitable effect …

Read more …

Friday, 4/30/09: Are you committing Social Media Suicide?

Troy White’s is back with the latest update on his social media experiment. And this time, he’s sharing more than just his own insights — he’s also sharing some of your own feedback. Along with some useful tips, tricks, and gadgets to add to your own social media utility belt.

However, “social mediacs” be forewarned: When it’s all said and done, you may not like what Troy has to say. Because the moment he took a break, he found an example he just HAD to share … of how you can blow the doors off your market without social media!

So consider today’s lesson courtesy of a hockey game, an ice-cold beer — and a $5,000 mattress …

Read more …

About Clayton Makepeace and ‘The Total Package’

Clayton has spent the last 37 years creating direct mail, Internet and print promotions that have sold well over $1 billion-worth of nutritional supplements as well as books and newsletters on personal finance, investment and health.

Plus, as a direct marketing consultant, he’s helped four major direct marketing firms at least quadruple sales and profits to well over $100 million per year each.

As a direct response copywriter, Clayton creates many red-hot direct mail controls that profitably mailed up to 90 million pieces each … web-based customer acquisition campaigns that produce profits of up to 445% … and customer file campaigns that spin off as much as $1 million per week.

According to best-selling marketing author Robert W. Bly and the American Writers and Artists Institute, Clayton is America’s highest-paid marketing coach and copywriter, with royalty income of up to $3 million per year since 1997.

And as a mentor, Clayton has helped six young copywriters to six- and seven-figure incomes … currently mentoring a half-dozen more through Response Ink, his direct response marketing agency … and is committed to helping the next generation of direct response business owners, marketing pros, copywriters and designers accelerate their careers through The Total Package.

You’ll find Clayton’s highly anticipated article published every Monday in The Total Package. And, if you’re worried about missing out on Clayton’s passed issues, we’ve got you covered. You’ll find the Best of The Total Package published every Thursday.

*IMNewsWatch would like to thank Clayton Makepeace for granting permission to reprint the latest issue of ‘The Total Package’ week in review