Clayton Makepeace has released the latest issue of ‘Total Package’. The featured article by Kenneth Yu is titled “Twitter’s Startling Secret – and Three Ways You Can Use It to Explode Your Business!”. [Article]


Clayton Makepeace has released the latest issue of ‘Total Package’.

The featured article:

Twitter’s Startling Secret – and Three Ways You Can Use It to Explode Your Business!

by Kenneth Yu

Oprah’s now on Twitter.

Which means it has now hit the mainstream. And you can bet the Shaqs, Ashtons and Britneys of the world will ensure it sustains its phenomenal 752% growth rate for the months to come.

So you’re probably asking yourself – what does this mean for you and your business?

Well, you may have heard some of the obvious reasons.

Like how the Twitter explosion presents you with a bumper crop of potential prospects just ready to harvest …

Or how the bulk of these new followers are in the 25-35 and 45-60 year-old range – meaning they’re the ones with disposable income to spare.

This surprising (though lucrative) stat isn’t lost on the marketing and business community, either. Even though Twitter has only 15% of the number of Facebook users, more businesses have set up shop on Twitter than any other social media.

You’re probably looking at what is fast becoming the most effective B2B marketing channel in the world.

These are all exciting developments, and that’s reason enough to hop on board this micro-blogging platform.

But there’s another startling twist that makes Twitter the most powerful marketing channel in the world.

I’ll get to that in a minute … but first, let me introduce the miracles that Twitter has accomplished for my business.

I raised myself from obscure Malaysian copywriter to sought-after international speaker and consultant in a space of six short months.

I initially used Twitter to get copy clients. It has evolved as a joint venture attraction machine, and now I have more projects in the pipeline than I can handle.

And most importantly, Twitter funded my wedding and honeymoon by enabling me to start a five-figure business in under a month – from scratch.

So what’s the difference Twitter has that no other marketing medium possess?
Ambient Intimacy.

Let me explain.

Researcher Leisa Rechelt defines Ambient Intimacy as a state where in a social media setting, users are more intimate and responsive with others – in contrast to real life. Due to the anonymity of the online space, people have the tendency to let their guard down and will act in a way that belies the real-world trappings of social decorum.

Granted, this applies to all forms of social media including Facebook, Flickr and MySpace. However, this hyper-connectivity is amplified in Twitter more than all of them.

Here’s why …

– Twitter is Safe. Your contact information is protected, and it takes just the push of a button to block a threat. As a result, people interact without the fear of intrusion.

– Twitter is Real Time. Studies have shown that immediate interaction is the key to accelerating intimacy between two people.

– Twitter is Short. With a 140 character limit, prospects will not think twice about baring their soul because brevity creates the illusion of security.

Here’s why this information should excite you. Since time immemorial, marketers have long been taught to “enter the conversation in your prospect’s mind.” To tap into it, engage it, answer it – Being the solution to their deep-seated problems. Creating an invulnerable bond and relationship.

The more effective you are at getting into the conversation, the more wildly successful you will be. Here’s the amazing thing …

Twitter is one big mental conversation. Getting into your prospect’s mind has never been easier. It’s almost telepathy!

This means all the persuasion tricks you know and love, take on new vital life in the Tweetasphere.

You probably can see Twitter’s business potential already, so here are three alternative uses of Twitter.

1. Psychic Market Research

Due to Ambient Intimacy, your prospect can give their unvarnished opinion about your service and product on their Twitter stream without reservation. Even better, your prospects Tweet their innermost hopes, dreams, and fears. This means that you’re only a click away from discovering your prospect’s dominant emotion and tailoring a marketing angle that they respond to.

And you know what’s even more amazing? It’s all in real time! In fact, this unique Twitter trait has not been lost on Google, with all the recent rumors of acquisition flying around.

You see, where Google is effective is finding out what people are searching for now, Twitter is effective in finding out what people are THINKING now. Imagine being able to execute marketing campaigns that do not just tap into what matters to people this month, week and day but THIS VERY MINUTE. Can you picture the soaring response rates?

2. Become a Savior

One of Jay Abraham’s famous teachings is the Strategy of Preeminence. It basically says once you position yourself as a go-to person in your niche and be a source of help, the money will follow because you’re perceived as an authority.

In no other medium can you see this more vividly than on Twitter. People constantly Tweet for help all the time, which means if you’re observing, you can come to their rescue and be their knight-in-shining armor at their precise point of need.

And you know what’s even more remarkable? The human mind can’t differentiate redemption coming in extended help or short 140 character Tweets? Your short Tweets can easily give you maven-hood status in record time if you know what to do!

3. Network on Steroids

Here’s another delicious point – top dogs and gurus are equally susceptible to Ambient Intimacy as much as the next person. And more often than not, they have not outsourced their Tweeting efforts yet, like they do with all other forms of communication.

If you’re not too pushy with your own agenda and engage with them on the conversation that’s going on in their mind (Easy to see, because they’re Tweeting it), you’ll make friends really, really fast.

That’s how I made friends with a dozen Internet millionaires in my first few weeks on Twitter, and was able to convince them to be my high-powered JV partners in my first product launch. Even though I was a nobody. Now, I am getting more speaking gigs and JV offers than I can count.

Are you starting to see how Twitter can accelerate your business in leaps and bounds? Hurry and get on Twitter today. The first-mover window of opportunity is gradually closing each and every day as media coverage gets to the saturation point.

Internet multi-millionaire Stephen Pierce says it’s easier to dominate a channel rather than a market in this day and age. Jump on the Twitter bandwagon and harness the power of ambient intimacy for your marketing today.

What are your most pressing questions about marketing on Twitter? This is by no means my last Twitter article, so I’d like to know what your Twitter issues are ““ post your comments below. Thanks and hope to talk to you soon on Twitter – you can follow me at http://twitter.com/emailcopywriter.

Kenneth Yu

Guest Contributor

THE TOTAL PACKAGE

“The Puppet Master” Kenneth Yu is an award-winning million-dollar copywriter turned online entrepreneur and social influence marketer. Together with his wife, Laura, Kenneth runs Puppet Strings Marketing ““ a relationship marketing education company that generated five-figure revenue in its first month of operations. He is the creator of the Twitter Salvation System (http://salvationsystem.com/blog/), one of the world’s highly-regarded Twitter marketing courses that will teach you how to nearly effortlessly generate leads, achieve viral success and attract JVs on warp speed.

Attribution Statement: This article was first published in The Total Package. To sign-up to receive your own FREE subscription to The Total Package and claim four FREE money making e-books go to www.makepeacetotalpackage.com.

The Total Package

*IMNewsWatch would like to thank Clayton Makepeace for granting permission to reprint this article.

Sharing is caring