‘How to Put Your Next Book On The New York Times Best-Seller List In Eight, Short Days’ – ‘The Total Package’ Week in Review

Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review. The featured article is titled “How to Put Your Next Book On The New York Times Best-Seller List In Eight, Short Days” [‘The Total Package’ Week in Review]

Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review.

‘The Total Package’ Week in Review

Monday 4/27/09: How to Put Your Next Book On The New York Times Best-Seller List In Eight, Short Days

On Monday, Clayton gave us an inside look at one of his most recent — and most exciting — success stories: How he turned a client’s brand-new book into a New York Times best seller in eight short days.

Better yet, he shares exactly how he did it. Including …

* How a successful marketing plan takes shape …
* What goes through a veteran marketer’s mind as he approaches a new project …
* Which three questions to ask yourself before starting each new promotion …
* Why it’s NEVER about the product …
* And much, much more!

Read more …

Tuesday, 4/28/09: Twitter’s Startling Secret – and Three Ways You Can Use It to Explode Your Business!

Of all the hot new trends out there on the ‘Net, few if any have caught on like the micro-blogging platform called Twitter. With everyone from unknown Internet marketers to Oprah jumping on board, it’s seen an amazing growth rate of 752%.

So on Tuesday, we brought in expert Kenneth Yu to share his take on the phenomenon and shed some light on why so many businesses are turning to Twitter — and whether or not you should consider doing the same …

Read more …

Wednesday, 4/29/09: The Magic of Self-Appointment

From a young age, we are appointed — by our parents … our institutions … even our employers. And over the years, all this can have a major impact on your mindset.

Well, Daniel Levis has had enough.

More than that, he’s fighting back. And he’s doing it the most effective way he can think of — by sharing how you can take back the power you’ve given to others, and redirect it to overcome whatever in life is holding you back!

Read more …

Thursday, 4/30/09: Are Your Order Forms Killing Sales?

Last week, Clayton schooled us in effective use of punctuation. And this week, he covers another important-but-often-overlooked topic: order forms.

Done properly, an order form (also known as a “response device”) helps transform raw prospects into eager customers and have the orders pouring in like manna from heaven. But done wrong, it can gum up your entire process — and turn all that hard work you put in on the rest of the promotion into nothing more than a waste of time and money.

So in this week’s Best of The Total Package, Clayton walks us through what makes a successful order form …

Read more …

Friday, 4/30/09: Twaining Twips from the Twenches

If you’ve been following Troy’s articles, you know he’s been conducting a little social media experiment … and paying particular attention to the popular micro-blogging tool called Twitter.

And so far, he’s been anything but convinced of Twitter’s real value as a business tool.

It seemed the only people making money on Twitter were those selling “How to make money on Twitter” products. But with actual success stories starting to roll in, Troy’s continuing his experiment and giving Twitter a fair chance to change his mind.

And even though Twitter still has some major obstacles to overcome, there just might be a place for it in the smart marketer’s arsenal …

Read more …

About Clayton Makepeace and ‘The Total Package’

Clayton has spent the last 37 years creating direct mail, Internet and print promotions that have sold well over $1 billion-worth of nutritional supplements as well as books and newsletters on personal finance, investment and health.

Plus, as a direct marketing consultant, he’s helped four major direct marketing firms at least quadruple sales and profits to well over $100 million per year each.

As a direct response copywriter, Clayton creates many red-hot direct mail controls that profitably mailed up to 90 million pieces each … web-based customer acquisition campaigns that produce profits of up to 445% … and customer file campaigns that spin off as much as $1 million per week.

According to best-selling marketing author Robert W. Bly and the American Writers and Artists Institute, Clayton is America’s highest-paid marketing coach and copywriter, with royalty income of up to $3 million per year since 1997.

And as a mentor, Clayton has helped six young copywriters to six- and seven-figure incomes … currently mentoring a half-dozen more through Response Ink, his direct response marketing agency … and is committed to helping the next generation of direct response business owners, marketing pros, copywriters and designers accelerate their careers through The Total Package.

You’ll find Clayton’s highly anticipated article published every Monday in The Total Package. And, if you’re worried about missing out on Clayton’s passed issues, we’ve got you covered. You’ll find the Best of The Total Package published every Thursday.

*IMNewsWatch would like to thank Clayton Makepeace for granting permission to reprint the latest issue of ‘The Total Package’ week in review