‘You Don’t Know Jack’ – ‘The Total Package’ Week in Review

Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review. The featured article is titled “You Don’t Know Jack” [‘The Total Package’ Week in Review]

Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review.

‘The Total Package’ Week in Review

Monday 5/4/09: You Don’t Know Jack

One week ago, American entrepreneurs and small business owners lost one of our greatest friends and champions. A man who tirelessly fought to preserve our liberty … lower our tax burdens … and ensure opportunity for each and every American.

So in Monday’s Total Package, Clayton shared a glimpse at the man behind the limelight … plus a few of his own personal experiences with the late, great American hero named Jack Kemp …

Read more …

Tuesday, 5/5/09: A Conversation With Legendary Internet Marketer Jeff Walker

Jeff Walker’s Product Launch Formula has made more money for more entrepreneurs and business owners than any Web marketing strategy ever developed.

He first made a name for himself by pulling in six figures in seven days. And when he shared his system with other Internet marketers, they saw even bigger results – as much as $1 million in a single day.

Pressured to teach his techniques on a larger scale, Jeff developed his Product Launch Formula – and the world of Internet Marketing has never been the same.

So when Clayton finally cornered Jeff on the phone for an interview, we just had to share it with you. And believe me — you’re going to love it!

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Wednesday, 5/6/09: Using Info-Marketing to Sell Physical Products and Services … (An instructive case study)

Mornings are copywriting time for Daniel Levis. That’s when he’s most productive — once he’s downed a cup or two of coffee, that is.

But on Wednesday, as he headed to the kitchen to brew himself a pot … he found himself face-to-face with — of all things — a local construction worker smiling back at him from the side of his coffee can!

Even half asleep, Daniel can spot a sharp marketing ploy. So he decided to share the full scoop on this one — and how you can adapt it to your own business …

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Thursday, 4/30/09: Are Your Order Forms Killing Sales?

“Legendary Gary” Bencivenga calls Clayton “a Master Closer in print.” And you’re about to get a first-hand glimpse why … because Clayton shares how to craft a winning close in your next promotion!

Including:

* Eight steps to a compelling close …
* Two spreadsheets you MUST have to plan a successful final assault …
* Two ways to introduce your price without inducing sticker shock …
* Five techniques for making your price feel like the bargain of the century …
* The #1 mistake even top copywriters make when writing offer copy …
* Clayton’s four most effective techniques for writing his postscripts …
* And much, MUCH MORE!

Read more …

Friday, 4/30/09: Twaining Twips from the Twenches

Troy White’s back with the latest update on his social media experiment. And it turns out maybe — just maybe — the tide is starting to turn in favor of Twitter. It seems even though the micro-blogging tool has plenty of drawbacks, it does have its uses.

And fortunately for us, Troy’s right there in the trenches and ready to report the latest news — including what works … what doesn’t … and what you absolutely need to know before even considering using this hot new tool to market your business.

Read more …

About Clayton Makepeace and ‘The Total Package’

Clayton has spent the last 37 years creating direct mail, Internet and print promotions that have sold well over $1 billion-worth of nutritional supplements as well as books and newsletters on personal finance, investment and health.

Plus, as a direct marketing consultant, he’s helped four major direct marketing firms at least quadruple sales and profits to well over $100 million per year each.

As a direct response copywriter, Clayton creates many red-hot direct mail controls that profitably mailed up to 90 million pieces each … web-based customer acquisition campaigns that produce profits of up to 445% … and customer file campaigns that spin off as much as $1 million per week.

According to best-selling marketing author Robert W. Bly and the American Writers and Artists Institute, Clayton is America’s highest-paid marketing coach and copywriter, with royalty income of up to $3 million per year since 1997.

And as a mentor, Clayton has helped six young copywriters to six- and seven-figure incomes … currently mentoring a half-dozen more through Response Ink, his direct response marketing agency … and is committed to helping the next generation of direct response business owners, marketing pros, copywriters and designers accelerate their careers through The Total Package.

You’ll find Clayton’s highly anticipated article published every Monday in The Total Package. And, if you’re worried about missing out on Clayton’s passed issues, we’ve got you covered. You’ll find the Best of The Total Package published every Thursday.

*IMNewsWatch would like to thank Clayton Makepeace for granting permission to reprint the latest issue of ‘The Total Package’ week in review