Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review. The featured article is titled “I’ve been dying to ask you this, Clayton …” [‘The Total Package’ Week in Review]


Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review.

‘The Total Package’ Week in Review

Monday 5/11/09: “I’ve been dying to ask you this, Clayton …”

Chances are, you’re in the middle of a project. Maybe you’re designing a product or creating a marketing plan. Or crafting an offer. You might even be slaving away to come up with the perfect headline or some red-hot body copy.

Well, Clayton wants to help.

So, on Monday, Clayton gave you the opportunity to ask him any question you wanted about whatever you’re working on. And boy, did the questions come pouring in!

The result is a treasure trove of golden advice you don’t want to miss …

Read more …

Tuesday, 5/12/09: Want to improve your ads? Expand your comfort zone.

When it comes to ads, David Fowler knows his stuff. In fact, he left a job running a successful New York ad agency … so he could teach newspaper publishers and their clients how to use their ads more efficiently, pull in more leads, and increase sales.

Now he wants to share one of his biggest tricks in his toolkit with you.

David’s used this technique repeatedly to overhaul ads and ramp up response. It’s not always easy, but the results can be positively mind-blowing. And it can work for you, too — IF you’re up to the challenge …

Read more …

Wednesday, 5/13/09: Perpetuate Your Success

Babe Ruth is widely acknowledged as the greatest baseball player of all time. But he was also one of the game’s biggest screw-ups – striking out more than just about any other player in the history of baseball.

Contradiction? Nope.

The Babe was near invincible in his time, simply because he was willing to risk more than anybody else dared to. And because he risked more, he naturally failed more, as well. Isn’t that just common sense?

Well it turns out common sense ain’t all that common …

Read more …

Thursday, 5/14/09: Confessions of a Direct Marketing Chauvinist Pig – Part 2

You could see it coming from a mile away …

A hard-working business owner slaves away with nothing more than a skeleton crew, meager resources, big dreams, and iron determination.

Eventually, he beats the odds and rises above the competition by doing everything right … only to have the company fall flat on its face with a resounding SPLAT!

The reason? The owner made an all-too-common disastrous decision — one Clayton doesn’t want you to repeat. So the big guy shares how you can protect yourself and your business … along with two eye-opening case histories every entrepreneur should memorize!

Read more …

Friday, 5/15/09: Trailer Park Success … and Fly-by-Night Tenants

Troy White’s taking a break from his social media experiment. But before he takes off to spend a long weekend with his family, he has an important lesson courtesy of two very different local businesses.

One was a dismal failure, literally disappearing overnight. The other, a success story that spanned a quarter of a century.

And the kicker? In both cases, the business owners made the decision to succeed or fail long before they ever hung up their “open for business” signs.

If you read nothing else this weekend, make sure you take the time to read Troy’s article. Because when it comes to success, you’ve got to get your priorities straight …

Read more …

About Clayton Makepeace and ‘The Total Package’

Clayton has spent the last 37 years creating direct mail, Internet and print promotions that have sold well over $1 billion-worth of nutritional supplements as well as books and newsletters on personal finance, investment and health.

Plus, as a direct marketing consultant, he’s helped four major direct marketing firms at least quadruple sales and profits to well over $100 million per year each.

As a direct response copywriter, Clayton creates many red-hot direct mail controls that profitably mailed up to 90 million pieces each … web-based customer acquisition campaigns that produce profits of up to 445% … and customer file campaigns that spin off as much as $1 million per week.

According to best-selling marketing author Robert W. Bly and the American Writers and Artists Institute, Clayton is America’s highest-paid marketing coach and copywriter, with royalty income of up to $3 million per year since 1997.

And as a mentor, Clayton has helped six young copywriters to six- and seven-figure incomes … currently mentoring a half-dozen more through Response Ink, his direct response marketing agency … and is committed to helping the next generation of direct response business owners, marketing pros, copywriters and designers accelerate their careers through The Total Package.

You’ll find Clayton’s highly anticipated article published every Monday in The Total Package. And, if you’re worried about missing out on Clayton’s passed issues, we’ve got you covered. You’ll find the Best of The Total Package published every Thursday.

*IMNewsWatch would like to thank Clayton Makepeace for granting permission to reprint the latest issue of ‘The Total Package’ week in review

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