Lorrie Morgan-Ferrero has released the latest issue of ‘Copywriting TNT’ newsletter. The featured article by CLorrie is titled “In the Copy Makeover Trenches with Lorrie”. [eZine Article]


Lorrie Morgan-Ferrero’s ‘Copywriting TNT’ newsletter article:

In the Copy Makeover Trenches with Lorrie

by Lorrie Morgan-Ferrero

In the Copy Makeover Trenches with Lorrie

My friend, Christina Hills (the Shopping Cart Queen) was creating a small ad for a print directory and I offered to help spice it up. She was thrilled with the results. (By the way, I’m honored to have Christina in the next *She Factor Copywriting Bootcamp* starting this Wednesday. She gets how critical copy is to your business profits.)

Her target market is healers, conscious entrepreneurs, hypnotherapists, and general “hippy types.” Here’s what she handed off:

ORIGINAL

Do you want to have a website? Do you want to have a Blog? or are you just tired of paying through the nose for webmasters who take forever to return your call? Well join Christina Hills in this Workshop from the comfort of your home. You learn online via webinars, videos, audios, and study guides. Just go to http://tinyurl.com/websitecreationworkshop

HERE’S MY MAKEOVER

Ready for a website that’s easy to create, that YOU have control over, that releases you from the grips of your webmaster, and is a magnet for search engines? Now you can have it all! Simply join Internet Expert Christina Hills in a hands-on, Virtual Website Creation Workshop that shows you step-by-step exactly what to do with the support of Christina and her professional team. Virtual Website Creation Workshop

COPY ACTION STEPS I TOOK

Can you read the difference between the two versions? Here are some of the changes I made to make the copy a bit more magnetizing:

1.) First of all, I read the copy aloud because we all read copy aloud in our heads. That’s why it’s so important to sound CONVERSATIONAL. Would you pitch rapid-fire questions in a face-to-face conversation? Probably not. If you did, whomever you were talking to is likely to get irritated. So I altered the way they were presented.

2.) Because Christina wanted to hit several pain points, I combined them in the first question and kept the number at three. Three is a magical number that is balanced. It’s also easy to remember three things, but more than that and your prospect’s brain shuts down.

3.) I explained Christina’s credibility by calling her an “Internet Expert.”

4.) Rather than explain the methodology of how attendees would learn website creation from Christina, I swapped the more “feature” aspects out of the copy in favor of more “benefit-oriented” copy.

NOW IT’S YOUR TURN

If you can see the difference tiny tweaks make to your copy, then you understand how much EVERY BUSINESS OWNER needs this skill. You can learn it through lots of books, audio or video programs. Or I can walk you through it step-by-step starting this Wednesday, May 20 at 10am Pacific/1pm Eastern in the *She Factor Copywriting Bootcamp.* While the focus of this 8 session copywriting course is to attract the FEMALE MARKET, do understand this . . .

The copywriting devices that work on WOMEN also work on MEN. But the reverse is not true. What works on MEN actually repels most women. Hope to see you there!

ABOUT LORRIE: Award-winning Lorrie Morgan-Ferrero of Red Hot Copy is the top female copywriter in her industry. While her strategies teach both men and women how to massively increase their profits, she is aware that women make 85% of all purchasing decisions. Now she can teach you how to find, catch, and keep your share of the female market. Get details at http://www.SheFactorBootcamp.com.

Copywriting TNT newsletter

* IMNewswatch would like to thank Lorrie Morgan-Ferrero for granting permission to reprint the latest ‘TNT Newsletter’ article.

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