‘This Site Pays US$484,078.77 to Google Everyday’ by Kelvin Hui

Kelvin Hui’s latest article is titled “This Site Pays US$484,078.77 to Google Everyday”. [Article]

Kelvin Hui’s latest article:

In the end of 2008, I decided to develop a system to keep tracking the changes of the internet market in Japan (Itâ??s my favorite market). I need it to find the potential niches so I can use my existing business models and make money there.

This system is very important. I donâ??t always have new business idea. I need some 3rd party information to trigger my brainwave. Brainstorming..right!

My team develops a system called My Competitor. We open it to our Japanese friends (definitely you can try it too supposed you can read Japanese a little bit!) for free-to-access.

What makes me most interested is which website spends the most on Adwords advertising.

My research data told me Rakuten.co.jp which style is very similar to Ebay spends around US$484,078.77 to Google Adwords everyday. It is roughly 1.45 millions USD per month.

Definitely the figure is not very accurate coz it looks at the budget instead of the real money it uses.

I know Rakuten is a very rich company in Japan. I still remember this company acquired one of the biggest affiliate management company Linkshare in 2006 – Paid billion dollars by CASH.

The internet population of Japan is around 170 millions. Since the living standard