‘Career-Building Advice for Copywriters!’ – ‘The Total Package’ Week in Review

Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review. The featured article is titled “Career-Building Advice for Copywriters!” [‘The Total Package’ Week in Review]

Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review.

‘The Total Package’ Week in Review

Monday 5/18/09: “I’ve been dying to ask you this, Clayton …”

Instead of writing his usual article last Monday, Clayton decided to go one step farther and literally help you with whatever project you’re working on. So he offered you the chance to ask him any question about any project you’re working on.

Well, did you ever rise to the challenge!

So many of you wrote in with questions — and the conversation was so engaging — the big guy decided to continue the discussion for another week …

Read more …

Tuesday, 5/19/09: Make Your Site More Popular With “Link Juice” Power

It’s no secret having other sites link to yours can have a big impact on your search engine rankings. But you don’t want just anybody linking to your site, because there’s something even more important to consider than mere “Link Popularity.”

It’s called “Link Juice” — and special guest editor Edwin Huertas is here to share how you can use it to pull in more prospects … increase conversions … and ultimately put more money in your pocket …

Read more …

Wednesday, 5/20/09: The E-mail Road Less Traveled …

Great things can happen when you build an e-mail list and start marketing to it. But it’s not as easy as some online marketing “gurus” would have you believe.

Sure, if you do it right, the results can be very, very lucrative. But do it wrong, and your list of names will dwindle faster than a pizza in a room full of teenage boys.

Fortunately, Web Marketing expert Daniel Levis is here to help …

Read more …

Thursday, 5/21/09: Conversation-Starters: How to Create Opening Copy that Sings and Soars

Okay. You’ve grabbed your prospect by the eyeballs and stopped him in his tracks with a powerful, emotionally-driven headline.

Your deck copy supports and expands upon your headline structure, adding specificity, intrigue, irony, and intensity — all wrapped around compelling reasons why reading your ad is the single most important thing he could possibly do.

Now, it’s time to add in the irresistible opening copy that makes it impossible for him to look away. And there you sit — staring at a blank page and wondering how to get the conversation started …

Well, take heart — because Clayton’s about to share seven great ways you can get your body copy started with a bang!

Read more …

Friday, 5/22/09: Hitting a homerun with wacky marketing stunts

Troy White just returned from a long weekend relaxing with the family. And one of the first calls he received was from someone who recently attended a large marketing conference. The problem? Attendance was down thirty percent — and sales at the “back of the room” were down even more.

In fact, Troy’s hearing similar stories from lots of people. But, it doesn’t mean the end is near and your business is in trouble. But it does mean you have to get creative — and start thinking out of the box when planning your marketing …

Read more …

About Clayton Makepeace and ‘The Total Package’

Clayton has spent the last 37 years creating direct mail, Internet and print promotions that have sold well over $1 billion-worth of nutritional supplements as well as books and newsletters on personal finance, investment and health.

Plus, as a direct marketing consultant, he’s helped four major direct marketing firms at least quadruple sales and profits to well over $100 million per year each.

As a direct response copywriter, Clayton creates many red-hot direct mail controls that profitably mailed up to 90 million pieces each … web-based customer acquisition campaigns that produce profits of up to 445% … and customer file campaigns that spin off as much as $1 million per week.

According to best-selling marketing author Robert W. Bly and the American Writers and Artists Institute, Clayton is America’s highest-paid marketing coach and copywriter, with royalty income of up to $3 million per year since 1997.

And as a mentor, Clayton has helped six young copywriters to six- and seven-figure incomes … currently mentoring a half-dozen more through Response Ink, his direct response marketing agency … and is committed to helping the next generation of direct response business owners, marketing pros, copywriters and designers accelerate their careers through The Total Package.

You’ll find Clayton’s highly anticipated article published every Monday in The Total Package. And, if you’re worried about missing out on Clayton’s passed issues, we’ve got you covered. You’ll find the Best of The Total Package published every Thursday.

*IMNewsWatch would like to thank Clayton Makepeace for granting permission to reprint the latest issue of ‘The Total Package’ week in review