Helen Graves’ latest article is titled “Is Selling Unethical?” [Article]


Helen Graves’ latest article:

Is Selling Unethical?

I’ve noticed that the word â??sellâ?? can be a strongly negative trigger for many of us creative service-based business owners. It tends to conjure up visions of polyester, pressure and pushiness, all of which are just downright unattractive qualities.

But, the fact is, without a selling component, your promotional launches and your one-on-one “selling conversations” are going to fall flat. People wonâ??t buy.

Besides being a bummer for your bank account, when people arenâ??t buying it means youâ??re not able to help them solve the problem theyâ??re experiencing.

If you’re not selling, you’re not transforming lives.

How’s that for a reframe? And tell me, which seems more out of alignment with your values

-)Offering someone the chance to buy from/hire you and resolve their challenge?

OR

-) Withholding your special brand of transformation because youâ??re worried they wonâ??t like you?

It is entirely possible to engage in selling without being unethical or offensive. Here are 3 quick ideas to help you do just that.

Ethical Quick Tip #1 – Don’t wing it. Thereâ??s too much at stake to ad-lib your way through. Have a clear strategic plan for how the conversation is going to progress so you can create a value-laden experience whether they buy (now) or not.

Ethical Quick Tip #2 – Design your strategy so it brings your potential client’s agenda to your outcome (which should, of course, match her outcome). Your purpose here is to help your potential client understand how the product, program or service you’re offering will support them in achieving their goals. (Need help with this? I’ll show you exactly how in my “What to Say If You Hate to Sell?” tele-training. Check out details now.)

Ethical Quick Tip #3 – Be sure your language reflects their key words and values as well as your own. This not only demonstrates respect, but increases rapport as well.

I’ll say it again: When you’re not selling, you’re not transforming lives. Wishing and hoping won’t make it so. It’s crucial you find a way to embrace active selling as part of your business strategy so you can enjoy the freedom of more sales and the delight of knowing you’re increasing your impact.

Then you really will have it all.

Helen Graves, Grand Poohbah of Crackerjack Online Marketing Strategy, offers practical online sales and product marketing tips to create long-lasting client connections. She can be reached via www.CrackerjackOnlineMarketing.com.

Sign up for her free special report on product launch strategy, “How to Create Desire So Your Products and Programs Sell Like Hotcakes”, at www.Product-Campaign.com

*This news post was submitted by Helen Graves.

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