DrNunley’s Marketing Tips’ ezine article titled “Customers Buy More Than Your Products” is reprinted here. [eZine Article]


‘DrNunley’s Marketing Tips’ ezine article is reprinted here.

Customers Buy More Than Your Products

Recently a supplier I have used for along time was bought out by another company. Even though the new organization provides the same service at the same price,I’m disappointed. I’ll miss the friendly help the original owner provided.

Come to think of it, his personality and assistance was the main reason I was his customer. When I talked to several friends who also use the service, they said the same thing.

This brings up a great point. Customers buy for a lot of reasons and most of them have nothing to do with the quality or price of your product.

Customers buy:
* Your personality
* Your service
* The way your store or website looks
* Your philosophy about life, business, or politics
* The way your store smells
* Your efficiency
* Your reputation among people they know
* Your location or memorable web address

About the Author

Kevin Nunley is the Net’s #1 copywriter. Thousands of businesses have relied on Kevin for quality sales letters, web site copy, ads, and press releases. You get sizzling copy in the style you need, fast service, and affordable prices that are hard to beat. And that makes YOU look GOOD. http://DrNunley.com/. Reach him from his site via email.

*IMNewswatch would like to thank Dr. Kevin Nunley for granting permission to reprint this latest article.

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