Lorrie Morgan-Ferrero has released the latest issue of ‘Copywriting TNT’ newsletter. The featured article by Lorrie Morgan-Ferrero is titled “Breaking Fr*ee From All the Internet Marketing Hype — And Still Make Money” [eZine Article]


Lorrie Morgan-Ferrero’s ‘Copywriting TNT’ newsletter article:

Breaking Fr*ee From All the Internet Marketing Hype — And Still Make Money

by Guest Author, James Roche

I’m hearing a revolt stirring (well, at least some rumblings) about people getting fed up with the whole internet marketing model. People are questioning if it really works.

I suspect any general dissatisfaction is linked with the overall questioning of old business systems because of the current economic situation we’re facing.

What I’m hearing is new entrepreneurs are dissatisfied with the results they’re getting with the internet marketing model. They were promised the magic bullet by the gurus…and things aren’t happening as easily as they thought.

Why?

I think there are multiple reasons . . .

1. The Tone: One issue I think that’s contributing to any unrest about marketing is the tone. Up to now, internet marketing (and specifically, direct response marketing), has been a very masculine-centered endeavor.

…and this works! . . .for guys with big bellies sitting behind a cubical at some corporation who want to break free.

But it doesn’t address the style and concerns of a more feminine marketplace. This market hates the hype and hates being forced into anything. They also want freedom, but how they get there is going to be radically different than the guy behind the cubical.

For this audience story, connection and authenticity work best.

2. The Claims: Part of the responsibility lies with the gurus who are promising the world if you buy their products. While most products and programs ARE good, no ONE product is Holy Grail to all your business challenges.

What can the gurus do?

If you were in their shoes, promoting YOUR product, you’d want to sell as many units as you could, right? And if you firmly believe in your product and you know it will help people, then wouldn’t you also do everything in your power to help people? This means leveraging the full power of marketing to get your message out there. And that’s exactly what most gurus are doing.

Sure, there are some bad apples in the lot, but I think overall, what the experts offer and how they offer it is good and valid.

The honest and sincere experts (like you probably are) are spotlighting the best qualities of their product. Is it the WHOLE story and the ONLY tool for success? No, of course not. But people want to believe it is. So the experts position their products as the magic bullet and the audience agrees to buy it.

3. The Audience: So if the gurus only focus on their niche and position their products as THE way to succeed (even though in the real world, there are no magic bullets), it’s up to the audience to fill in the gap. I see too many wide-eyed new entrepreneurs taking the bait without critical thought.

Remember, the products and programs generally DO work . . . IF you use it as part of an overall, smart business strategy. We can’t be naive here – this is business, not a fantasy. If you want to succeed it requires work, careful thought, and focus . . .

. . . and – lots of learning.

If your attitude is, “This program better be THE thing that makes-me-rich,” then you’ll be disappointed.

But if your attitude is, “This program is just ONE of the tools I’m using to become wealthy. The responsibility to learn and use what the expert offers is up to ME,” then you’ll have a very good chance to get what you want.

4. The Expert: While part of the responsibility lies with you, the audience, to discern what products you need and when, another big chunk of responsibility lies with the experts, too.

Don’t offer fluff! People are sick of it.

These days, with all the social media and open dialogue, quality products and services will be noticed and talked about.

Genuine quality will rise to the top.

Long term, I believe things will sell NOT because of their marketing hype but because the intrinsic quality and value of the product and service are off the charts.

My Process: I’m also going through a re-thinking of how I market my products and services. I don’t know all the answers yet. I’m in that awkward transition from the old marketing model to a new, more personal one.

But I hope my comments here have given you some light on how to make the internet marketing model work for you.

(c) 2009, Info Marketing, Inc.

~~ About the Author ~~
Let James Roche show you how to attract more clients and make passive revenue with information products. Discover his proven and practical marketing strategies with his free special report, The Shift: Quit Struggling, Make a Difference and Join the New Rich”

ABOUT LORRIE: Award-winning Lorrie Morgan-Ferrero of Red Hot Copy is the top female copywriter in her industry. While her strategies teach both men and women how to massively increase their profits, she is aware that women make 85% of all purchasing decisions. Now she can teach you how to find, catch, and keep your share of the female market. Get details at http://www.SheFactorBootcamp.com.

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* IMNewswatch would like to thank Lorrie Morgan-Ferrero for granting permission to reprint the latest ‘TNT Newsletter’ article.

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