DrNunley’s Marketing Tips’ ezine article titled “Earn Trust With Profiles” is reprinted here. [eZine Article]


DrNunley’s Marketing Tips’ ezine article is reprinted here.

Earn Trust With Profiles

More often than not, when somebody says they aren’t getting sales from their website, the problem is trust. Visitors to their site simply don’t have enough trust to place an order.

The Net is a big place, with over a billion websites.Anyone can whip together some HTML and graphics and put up a site that looks like an industry leader. Yet you can’t get a good look at the owner or shake hands with the manager.You can’t even eyeball the building and gander at
the cars in the employee parking lot.

It is important to build as much trust as you can with visitors to your site. One great way to do this is by providing profiles of the key people on your site.

Have an area where visitors can meet you, your staff, the writers who contribute to your site, the experts who help you, and anyone else who plays an important role in what you do.

Tell a bit about the person: why they are qualified, what awards or training they have achieved, good things other people say about them, and a few human elements (listing a hobby or two can make a person seem more real).

Discussion boards and chat rooms have used this technique for years. It helps people who are new to the group become comfortable with the key players. Discussion board supervisors discovered putting up profiles got newbies to settle in and start participating much faster.

You can use this tool to put visitors at ease and start to increase your sales.

About the Author

Kevin Nunley is the Net’s #1 copywriter. Thousands of businesses have relied on Kevin for quality sales letters, web site copy, ads, and press releases. You get sizzling copy in the style you need, fast service, and affordable prices that are hard to beat. And that makes YOU look GOOD. http://DrNunley.com/. Reach him from his site via email.

*IMNewswatch would like to thank Dr. Kevin Nunley for granting permission to reprint this latest article.

Sharing is caring