Helen Graves’ latest article is titled “Whoops! I Did It Again! The Top 5 Reasons to Survey Your Audience”. [Article]


Helen Graves’ latest article:

Whoops! I Did It Again! The Top 5 Reasons to Survey Your Audience

The top 5 reasons for requesting audience feedback are as follows, in order of descending importance:

Reason 1 РPrevents you from spending time, energy and money on products and programs they aren̢t interested in

Reason 2 РPrevents you from spending time, energy and money on products and programs they aren̢t interested in

Reason 3 РPrevents you from spending time, energy and money on products and programs they aren̢t interested in

Reason 4 РPrevents you from spending time, energy and money on products and programs they aren̢t interested in

Reason 5 РDid I mention? It prevents you from spending time, energy and money on products and programs they aren̢t interested in.

We’ve all done it (and if you havenât ever, I donât want to hear from your smarty-pants self). You know, had a brilliant idea for a product or program that we just knew was exactly what our audience needed to solve their problems. So we plowed ahead, developed the thing . . . and then got pretty much zero response from our peeps.

Hey, they just werenât that into it.

So what’s the antidote? Well, a little R&D is never a bad thing. Itâs always better to ask, rather than assume. (You know what happens when you assume. . .)

Besides the five urgent reasons listed above, soliciting feedback from your audience gives you a leg up in your product development in three other important ways.

-> Creates interaction â Relationship is, hands down, one of the most powerful factors in an independent, heart-centered entrepreneurâs bag of tricks. When your âproductâ is a service (which means itâs really you theyâre buying), your potential client has to feel a connection to you before theyâre willing to plunk down money.

-> Sparks ideas you wouldnât have thought of on your own â Brain trusts and mastermind groups came about for a very good reason. No one person can think of everything. In the case of creativity, the sum is much greater than the individual parts.

-> Gives you the exact vocabulary your audience uses â Words are meaningful in that they create an internal experience for us. And that internal experience is different from person to person. To grab someoneâs attention, you want to speak their language. You may be talking about becoming âwealthyâ when your audience is looking to become âfinancially independentâ or ‘filthy, stinking rich.’

The best way to help your clients transform their lives with your products, programs and services is by including them in the process. Youâll make more sales too because youâll find out exactly what solutions theyâre willing spend money on. Pretty nice, huh?

Helen Graves, Grand Poohbah of Crackerjack Online Marketing Strategy, offers practical online sales and product marketing tips to create long-lasting client connections. She can be reached via www.CrackerjackOnlineMarketing.com.

Sign up for her free special report on product launch strategy, âHow to Create Desire So Your Products and Programs Sell Like Hotcakes,â at www.Product-Campaign.com

*This news post was submitted by Helen Graves.

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