‘There’s a Woman Behind Male Purchases’- ‘DrNunley’s Marketing Tips’ Article

DrNunley’s Marketing Tips’ ezine article titled “There’s a Woman Behind Male Purchases” is reprinted here. [eZine Article]

DrNunley’s Marketing Tips’ ezine article is reprinted here.

There’s a Woman Behind Male Purchases

When you want to sell more male-oriented products or services, try pointing your marketing at women.

Women place or influence 80% of all new car, truck, and van purchases (which makes you wonder why so many auto dealerships treat women like they don’t know much about cars).

Women are responsible for almost 70% of all home computer sales and take care of over half of all investment decisions.

Now here’s a shocker (or maybe not). Women are behind almost half of the purchases for men’s wear products.

No wonder that traditional media has always charged the highest ad rates for stations, publications, and programs that reached predominantly female audiences.

About the Author

Kevin Nunley is the Net’s #1 copywriter. Thousands of businesses have relied on Kevin for quality sales letters, web site copy, ads, and press releases. You get sizzling copy in the style you need, fast service, and affordable prices that are hard to beat. And that makes YOU look GOOD. http://DrNunley.com/. Reach him from his site via email.

*IMNewswatch would like to thank Dr. Kevin Nunley for granting permission to reprint this latest article.