‘Watch for This When You Pay Your Affiliates’ – Lorrie Morgan-Ferrero’s ‘Copywriting TNT’ Newsletter
Lorrie Morgan-Ferrero has released the latest issue of ‘Copywriting TNT’ newsletter. The featured article by Christina Hills is titled “Watch for This When You Pay Your Affiliates”. [eZine Article]
Lorrie Morgan-Ferrero’s ‘Copywriting TNT’ newsletter article:
Watch for This When You Pay Your Affiliates
by Guest Author Christina Hills
As you may know, getting affiliates involved in your products or services can be a nice way to gain more customers. The affiliate refers someone to you, and when a sale is made, they get a commission.
It’s kinda like having a sales team that only get paid when they help make a sale.
You, the business owner, pays them an affiliate commission. This is a very common technique that many 1ShoppingCart (Marketers Choice) users implement.
But did you know that if an affiliate refers someone, who buys a $0 priced product (or any discount off the original sale price) that the affiliate still gets the full commission?i.e. if you have special VIP folks who you let into your progams or products for free, or if you have alumni who come back to your product for free, and if that person was cookied with an affiliate’s ID, then that affiliate would get a payout that was not warrented.
This is not a bug.
This is how 1ShoppingCart/MarketersChoice is designed.So before you send out your affiliate checks, you may want to go through and make sure that any affiliate commissions that apply to a $0 priced sales are what you intended.
ABOUT THE AUTHOR: Christina Hills, “The Shopping Cart Queen”, is an eCommerce marketer. She helps small business owners understand and use shopping cart systems, membership programs, and autoresponder systems. With Christina’s training, you can more effectively sell online by fully engaging with your customers and following up with your prospects. Her skills and background are unquestionably ‘technical’; yet her style is completely ‘user friendly’ and marketing oriented.
ABOUT LORRIE: Award-winning Lorrie Morgan-Ferrero of Red Hot Copy is the top female copywriter in her industry. While her strategies teach both men and women how to massively increase their profits, she is aware that women make 85% of all purchasing decisions. Now she can teach you how to find, catch, and keep your share of the female market. Get details at http://www.SheFactorBootcamp.com.
Copywriting TNT newsletter
* IMNewswatch would like to thank Lorrie Morgan-Ferrero for granting permission to reprint the latest ‘TNT Newsletter’ article.
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