‘Clayton Gets to the Bottom of Product Launch Formula with Jeff Walker’ – ‘The Total Package’ Week in Review

Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review. The featured article is titled “Clayton Gets to the Bottom of Product Launch Formula with Jeff Walker” [‘The Total Package’ Week in Review]

Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review.

‘The Total Package’ Week in Review

Monday 08/24/09: “Clayton Gets to the Bottom of Product Launch Formula with Jeff Walker”

What’s so special about PLF that Clayton said, “No marketing consultant or copywriter should ever dare speak to a client today without having a mastery of Product Launch Formula?”

Well get set … because on Monday Clayton grilled Internet marketer and entrepreneur-maker, Jeff Walker on his astonishingly effective formula.

You’ve got the best seat in the house as Clayton picks Jeff’s brain. And if you’re not already familiar with Product Launch Formula – you’re in for an eye-opening session … because Jeff divulges all …

Read more …

Tuesday 08/25/09: “The Truth About Mega-Headlines …”

How can you tell whether YOUR headline is too long?

Get ready for the fur to fly … because on Tuesday, guest editor Michel Fortin weighed in on the hotly contested topic of headline-length.

From Ogilvy’s short pithy headlines – to today’s 30, 40, 50 and even 60 word monstrosities … Michel quoted some of the best in the business – including Clayton!

For instance, when does it make sense for long mega-headlines … plus, where and why they should never be used? The answer is on the inside …

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Wednesday 08/26/09: “Drayton Bird, EXPOSED!”

Calling all copywriters and direct marketers: This is a hot one! You’ll want to read it AGAIN – so you don’t miss one priceless gem.

On Wednesday, Daniel Levis brought you the transcript of an exciting, entertaining and content-rich interview with 52-year direct response veteran Drayton Bird!

Find out how Drayton got his start in copywriting. And let’s applaud Daniel for urging Drayton to reveal his fascinating solutions to the most common copy challenges that plague us all …

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Thursday 8/27/09: “When Marketer Meets Beekeeper …”

On Thursday, Troy White introduced you to two enterprising New Zealanders who took the ideas they read in The Total Package … made them their own … and launched their new business!

Troy shared how they’ve transformed a commodity into a one-of-a-kind experience. There are million-dollar secrets all over this success story!

Troy also volunteered 15 fire-hot ideas for exploding the potential of their new venture. These are huge game-changers that just might make the difference between barely getting by and breaking-out in a BIG way …

Read more …

FFriday 8/28/09: “How to Choose the Most Powerful Format For Your Next Direct Mail Promotion”

Can’t decide between a #10 business envelope … 32-page tabloid … 24-page magalog … or even a 48- to 64- page bookalog?

Well, you’re in luck …because on Friday Clayton revealed the secret of selecting the most powerful format for YOUR successful direct mail package.

There’s a simple solution to getting the format right every time – and it involves asking two MAGIC questions …

Read more …

About Clayton Makepeace and ‘The Total Package’

Clayton has spent the last 37 years creating direct mail, Internet and print promotions that have sold well over $1 billion-worth of nutritional supplements as well as books and newsletters on personal finance, investment and health.

Plus, as a direct marketing consultant, he’s helped four major direct marketing firms at least quadruple sales and profits to well over $100 million per year each.

As a direct response copywriter, Clayton creates many red-hot direct mail controls that profitably mailed up to 90 million pieces each … web-based customer acquisition campaigns that produce profits of up to 445% … and customer file campaigns that spin off as much as $1 million per week.

According to best-selling marketing author Robert W. Bly and the American Writers and Artists Institute, Clayton is America’s highest-paid marketing coach and copywriter, with royalty income of up to $3 million per year since 1997.

And as a mentor, Clayton has helped six young copywriters to six- and seven-figure incomes … currently mentoring a half-dozen more through Response Ink, his direct response marketing agency … and is committed to helping the next generation of direct response business owners, marketing pros, copywriters and designers accelerate their careers through The Total Package.

You’ll find Clayton’s highly anticipated article published every Monday in The Total Package. And, if you’re worried about missing out on Clayton’s passed issues, we’ve got you covered. You’ll find the Best of The Total Package published every Thursday.

*IMNewsWatch would like to thank Clayton Makepeace for granting permission to reprint the latest issue of ‘The Total Package’ week in review