John Hurd’s latest ‘e-Wealth Daily’ article is titled “How to Increase Your Online Money Potential for Free”. [‘e-Wealth Daily’ Article]


John Hurd’s latest ‘e-Wealth Daily’ article:

How to Increase Your Online Money Potential for Free

There’s a word you’re likely to hear a lot when you start investigating ways to market and advertise online. That word is “content.”

What is content? To put it simply, content is everything that you place online, including text, photos, videos, and audio material. Content is what you are providing for your customers, no matter if they are paying for it or not.

A typical, and often successful, marketing strategy is to provide free content online to potential and existing customers. This can work for pretty much every business under the sun. Let me explain.

A restaurateur can provide free video tours of their restaurant and kitchen, and write articles about their fresh ingredients. A carpenter can provide photos of previous work and write articles about current trends in their industry.

Perhaps the easiest ways to provide excellent content, although I’m certain many may disagree, is to write articles, lots of them. The more you write, the better you will become, not only as a writer, but also as a marketer.

Why is writing content so important? There are two reasons. The first is your customers. If you’re providing a web site that keeps people interested, keeps them coming back for updates and keeps them on your site for extended periods of time, then you’re much more likely to turn your browsers into buyers.

Consider this to be like going to your favorite restaurant. You come in, chat with the chef, talk with the server and mingle with the regulars. Dinner takes a lot longer than if you just rushed in and out of the burger joint next door. The more time you spend in this restaurant, the more comfortable you become, and it’s more likely that you’ll opt for the chef’s special even if it is one of the priciest options on the menu.

Restaurants aside, your goal is to engage your customers and give them a reason to come back.

The second reason why written content is important is because, by writing and posting on your web site, you’re giving search engines, such as Google, something to find and are giving them more opportunities to list your web site. A high Google listing for topics related to your business is an excellent, and free, way to increase exposure to your marketing efforts.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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