James Burt’s latest ‘e-Wealth Daily’ article is titled “Some Information Adaptation Tips for Info Marketers”. [‘e-Wealth Daily’ Article]


James Burt’s latest ‘e-Wealth Daily’ article:

Some Information Adaptation Tips for Info Marketers

Last week I wrote about how tough times can affect an info marketer. I hope you came away from that message with a new sense of self-worth, a value of your profession, and a renewed drive to succeed.

Now comes something better.

Hard times can actually be a source of inspiration — not just a spiritual one, but a professional one as well. You can actually see real, hard-earned cash come to you by turning your tough times into material for your information marketing business.

Now, I would hate to imply that you have to go back and relive a terrible time in your life to make a few dollars. A lot of shady book publishers and movie producers have tried in the past to coax abused people, kidnapped children, and prisoners of war to reexamine a part of their past in order to turn it into a tasteless flavor-of-the-month television movie or paperback.

But think of this: have you been through tough financial economic times and come out the other side intact? Have you had to weather a long-term professional or personal storm? Have you had to learn about failure on the spot before success came your way? If so, your experience is valuable to you and your info marketing business.

Why? People will need your story and your experiences. If you’ve gotten your hands dirty during tough times, your story could serve as either inspiration and/or a guide of what to expect and what things to avoid.

Here are some scenarios:

— The failed business: I hate to see this happen to anyone. Your own business is probably second in your heart to your loved ones and whether it’s a restaurant or a book shop, seeing it fail is heartbreaking. But if you’ve been through this, why not create some content about it? Write a history in the form of a serialized newsletter or a good-sized book. Talk about what went wrong, what pitfalls you fell into, and what you’d do differently if you could do it over. You can market this through your info marketing business and gain some income for your own story of professional tribulation.

— That Bad Economic Period: Did you live through the recession of the late 80s and early 90s? How about the dot-com bust? If so, this is valuable coin to people, especially now. These types of economic situations have a terrible habit of repeating themselves throughout history. Yet you can use your experiences during those times to advise people on, well, these times. Let people know how you got through things, what skills you learned, and what parts of your business or skill set you had to abandon or adapt. Again, what you went through is valuable to people experiencing similar situations now.

— Bad partnerships: I saw some family members go through this. They were in a land engineering business and their partners began to change in temperament and professionalism. By the end of the business affair, the relationship had gone completely sour and there were fights over money, property, etc. I would hope none of you have ever had to experience anything like this, but in the event you have, why not come up with a guide for good business partnerships? Use your experiences as a reference to detail how a good business partnership operates and what to do in case things go bad.

— Tax and Legal Matters: This is something I harp on a lot, but anyone who has had problems with government or legal issues in the past is ALWAYS needed to provide advice. A lot of government information for entrepreneurs isn’t always common public knowledge, so if you have seen the dark side of bureaucracy, don’t be afraid to offer your stories to your clients so they won’t have similar problems.

That old cheesy saying of, “When the world hands you lemons, make lemonade” is cliched and silly sounding sometimes. But, in info marketing, it can be very true. Using your experiences in tough times can help others weather whatever problems they are experiencing in their business and can be both cathartic and professionally challenging for you.

Profitable, too!

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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