In his latest email Ken McCarthy talks on “Experiments with video monetization”. [‘System Video Blog’]


In his latest email Ken McCarthy talks on “Experiments with video monetization”.

Ken says, “If you’re been following the System Video Blog for a while,you know that I not only write about Internet video, I also conduct experiments with it.

From the “get go” I’ve been saying that Internet video makes it cheap and easy to create TV channels on any subject you choose.

I still don’t see a lot of people taking advantage of this so here are some of my case studies that might inspire you:

* Case study #1: Alternative news web channel

Started three years ago for zero dollars. Since then, we’ve served up over 12 millions videos and netted over $100,000. No promotion of any kind. It’s grown entirely by word-of-mouth.

Total time commitment: 15 to 20 minutes a day by one person.

* Case study #2: Jazz music video channel

Started January 1 of this year. Over 12,000 active subscribers and growing steadily. The service is free and is monetized by a combination of AdSense and affiliate programs. We’ve only done one paid promotion and are planning to start using social media to increase traffic and boost search rankings.

In time, with a serious promotional effort, we expect this site to become one of the top three web sites about jazz on the Internet and could generate anywhere between $50 to $100K a year net.

* Case study #3: The Real Food Channel

Started on June 1 and largely neglected since, this site is already just a hair away from having over 10,000 active subscribers and is generating over $1,500 a month net from affiliate commissions. Not a fortune, but I’ve probably spent only a total a 20 minutes or less a WEEK on it.

Obviously, food has a big following – bigger than alternative news and certainly bigger than jazz.

When some of my other non-video ventures stabilize a bit, I’m going to be giving the food channel serious attention.

Given the topic and how responsive the market is, I can see this easily getting to over 100,000 active subscribers in time. When we get to that number, we’ll start sourcing and creating our own physical and info products.

(Internet marketing secret: Build the list first and then worry about sourcing and creating products. Why? If you can’t build a big list GIVING stuff away, you’re probably never going to
get to the point of figuring out how to SELL to the same market.)

Can we get the Food Channel to the multiple hundreds of thousands subscribers?

To do that, we’ll probably have to “buy” subscribers with advertising and to do that we have to crank up the monetization, but given the broad appeal of the subject I don’t see why it can’t be done.

Right, now it’s just a “plain jane” site that makes a little money with darn near zero effort.

Take a look:

http://www.TheRealFoodChannel.com”

Ken McCarthy
The System Seminar

[email with the subject:Experiments with video monetization]

*IMNewsWatch would like to thank Ken McCarthy for granting permission to reprint this email.

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