Kendall SummerHawk’s latest article is titled “Need Help Filling Your Next Event? Try This”. [Article]


Kendall SummerHawk’s latest article:

Need Help Filling Your Next Event? Try This

If you’re planning a live event then itâs likely that at some point prior to your big day, youâll have what I call the âcrisis of faithâ moment. Thatâs the moment when it seems like your event will never fill and youâll be facing a nearly empty room, wanting to shrink to the size of a pea in embarrassment.

It may surprise you to know that even though each of my live events has sold out, Iâve experienced that same crisis of faith moment. And not just once but every time!

While canceling IS an option, I refuse to give up so fast. Itâs a good thing too, because each time I was faced with making that decision, it proved to be an opportunity to leap into a new level of faith in the power of marketing and soul. The results? I not only sold out each event, but I experienced a profound upward shift in my âspiritual confidence.â

Here are three tips to help you fill your next event. Whether you have that crisis of faith moment or not, these tips will help you break through any issue you may have about worthiness and extinguish any lingering doubt as to your ability to make extraordinary income doing what you love.

Tip 1 Be Prepared For The Gap

The gap is that period of time when marketing any event when ticket sales stall out, completely. Whether the gap lasts a few days, a week or maybe even a few weeks, it can be a real test of faith.

For example, one of my Platinum clients planned her first live event and immediately had three spots filled. Then nothing. And nothing. Weeks went by, during which time she wanted to give up.

Undaunted, I mentored her not to give up, to focus her faith on the value of what she was offering and to KEEP marketing. She followed my advice and with less than two weeks to go more than tripled her registrations. At the event, she sold out her first Platinum program, bringing in a cool $30,000 for the weekend.

Use the gap to reconnect to the benefits and value people will get from your event. Then communicate that value in your marketing.

Tip 2 It’s Not Over Until

If you’ve been consistent with your marketing and your event promises specific results then I promise, people will register up to the last minute. Show active faith by printing up your desired number of handouts or binders and be ready to print name tags last minute.

At one of my past events I had a participant register on Monday for the event starting that Thursday. She flew all the way from the East coast, loved the event, then signed up as a Platinum client. Proves my theory that âyou just never know!â

What acts of active faith can you do to create the end result you want?

Tip 3 Be Wary Of Spiritual Saboteurs

One year, marketing for a big event was producing frustratingly slow results. When I hit that crisis of faith moment I turned to a mentor for support. Unknowingly to me, she had a history of not filling events. So when I turned to her for support, encouragement and some marketing help her only advice was âI may have to accept it wonât fill.â

Honestly, her doubt was a reality shot for me, but not in the way she expected. I immediately retorted, âNo I wonât! I WILL sell out this event!â and immediately got my faith in alignment with my actions. I followed the same tips Iâve shared here with you and not only sold out all spots but had a waiting list!

Trust a mentor whoâs succeeded at what you want to accomplish. This way, you can draw on their experience and wisdom to support your success.

Live Events Are Still The Most Powerful Way To Connect With And Increase Your Client Tribe

It takes heart and spirit to organize, market and fill a live event. But there is no greater joy in business than being in front of a live audience, assembled to learn from you.

So even if your event sales hit a lull, as long as you decide thereâs no going back youâll turn your event into a win, no matter what!

Would you like to learn more simple ways entrepreneurs can brand, package and price their services to quickly move away from ‘dollars-for-hours work’ and create more money, time, and freedom in their businesses? Check out my web site, http://www.KendallSummerHawk.com, for free articles, free resources and to sign up for my free audio mini-seminar “7 Simple Steps to Create Your Multiple Streams of In-come “Money and Soul” Business.

*This news post was submitted by Kendall SummerHawk.

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