Marlon Sanders’ latest article is titled “Homeless Woman Blogs Her Way OFF The Wallmart Parking Lot”. [Article]


Marlon Sanders’ latest article:

‘Homeless Woman Blogs Her Way OFF The Wallmart Parking Lot’

Subtitle: How to never lose money learning Internet marketing.

This formerly homeless woman spent hours at the coffee shop sending out resumes. So she started blogging about her adventures in a blog called…

“The Girl’s Guide to Homelessness.”

She blogged her way OFF living on the Wallmart parking lot.

Now she’s writing a column on fashion for Elle magazine.

This story should inspire MANY people.

I mean, if a homeless woman living on the Wallmart parking lot can get off the streets by blogging, then, you know,maybe it REALLY isn’t hopeless for you!

Here’s the difference between this lady and so many people:

She took a LOT of action.

Finding herself in a difficult circumstance, she spent hours and hours at a coffee shop with wi-fi sending out resumes.

Then she started blogging about her job interviews.

She took action.

And that’s the difference.

She didn’t have an ebook on how to get off the parking lot of Wallmart by blogging.

She didn’t have a mindmap on how to get a job at Elle magazine writing fasion.

She didn’t even own a computer.

Now, learning is totally awesome. And I believe in giving yourself every shortcut you can. But at the end of the day, you gotta get it going — whether you know what you’re doing or not.

Normally, I publish very specific tips, secrets, steps and how to’s here.

But I see a small number of people in this business who have a powerless mindset. They think “gurus” are doing it to them and it’s all the teacher’s fault.

They think it’s someone else’s fault that they aren’t driving a ferrari by now.

They think that it’s “too hard” to blog, create products or do video.

Basically, they feel they’re powerless to create results in their life and their lack of results are all someone else’s fault.

They feel it’s someone else’s fault they don’t have a product to sell yet.

Yeah right.

I mean, come on now, the lady was homeless. Look at what SHE did!

Some people I read about NEED to get a job.

I read where people are going into DEBT trying to learn Internet marketing.

They have it 360 degrees backwards.

You should be getting MORE money in the door than goes out the door pretty much from month one.

You can’t CREATE your own product and start selling it too soon.

Even if it’s 6 videos on a web page.

Let me give you a MODEL for how to do this:

Example one:

http://clicks.aweber.com/y/ct/?l=E9T8h&m=JdU_4twmAkr&b=F120z92pvrdWSuMYcoOkYg

Look at that. Is there ANY reason you can’t create such a simple product YOURSELF?

Look at the sales letter! There’s not a lot to it. But it’s good. It has a clear USP, a good headline, and proof in the form of testimonials.

Example two:

http://clicks.aweber.com/y/ct/?l=E9T8h&m=JdU_4twmAkr&b=KGOnp2BXW5PJL3Jxe649iA

The second one has FOUR videos.

LOOK at that site.

Are you telling me there’s something about you that is so jacked up YOU can’t create FOUR VIDEOS and a very simple sales letter like that with NO graphics?

Please! Jason was freaking painting homes for $10 an hour when he started in this business. He’d never written copy nor created a video or product in his life.

By the way, that second link has brought in quite a bit of change. I dare say more than a lot of people make in a year, if you take into account the upsell.

Here’s my point:

A few people told me they didn’t have the $499 my new training will cost on Tuesday.

Then get busy and create 4 videos and a sales letter like you see above.

Buy a banner on a forum and stick the link to your sales letter in a sig line and post on some forums every day.

It’s not like getting $500 in the door is a massive undertaking.

Your Internet marketing education can and should be BETTER than self funding.

Going into debt is ridiculous. If you can’t pay your bills, got get a job and some financial stability.

Mike Filsaime was sales manager for the nation’s largest Toyota dealership. And he drove 2 hours to work and 2 hours home EVERY day.

And he STILL put in an hour or two every day to start his IM business.

I’m NOT saying it’s easy.

I’m saying it CAN be done and has been done.

There ARE no excuses for not having and selling your own products online.

Now, I’m all for selling affiliate products. And I realize you see screen caps every day from people who throw out massive numbers saying they do it by selling affiliate products alone.

And I believe they are telling the truth….sort of.

I DOUBT they’re telling you what it REALLY takes for them to have those sales.

But let’s say they are.

I’m STILL going to contend the BEST way to build your list is by selling your own product. And it’s the best way to sell affiliate products.

To start with, selling affiliate products IS a good way to get started. But really, it shouldn’t be but a few months before you have at least one product of your own.

Now, there are others out there saying you don’t need to build a list.

Listen to them if you want. But first ask yourself some questions:

1. Has their method been working since 1998 and before?

2. Will their method be working 1 year from now?

3. What happens when a lot of people start using their method?

Of course, they’re only selling it to 500 people. But listen, word travels fast in this business.

You can listen to whoever you want to listen to and follow whatever model you want. That’s your choice.

Are the web 2.0 methods evergreen?

I like some of them. But will Twitter and Facebook BE here 5 years from now? I think web 2.0 is cool stuff and IS part of a sound marketing arsenal.

Use them but don’t bet the farm on them.

A lot of people want GIMMICKS instead of basic, sound,”old school” marketing.

1. You find your target buyers

2. Put together an attractive report or video they WANT and will subscribe to get.

3. Send follow up emails

4. Get your own product as soon as you can

5. Start using multi-media to sell and promote

Blog posts, video, podcast audio, even postcards and direct mail. Not to mention webinars and teleseminars.

You can specialize in one of these or slowly roll out the full arsenal.

Creating audio and video is EASY and fun now.

It used to be difficult. But it’s stupid easy now, once you know the tricks.

Marlon Sanders

Marlon Sanders is the author of “The Amazing Formula That Sells Products Like Crazy.” If you’d like to get on his mailing list and receive tips, articles and information about online marketing, visit: http://www.marlonsnews.com.

*IMNewsWatch would like to thank Marlon Sanders for granting permission to reprint this article.

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