DrNunley’s Marketing Tips’ ezine article titled “Direct Mail Copy That Sells!” is reprinted here. [eZine Article]


DrNunley’s Marketing Tips’ ezine article is reprinted here.

Direct Mail Copy That Sells!

There are a few ways to write direct mail copy that will create more response. Through trying these techniques, your copy will be more interesting, better read, and more effective in getting
sales.

Boasting takes a great deal of skill, but can dramatically help increase response. If you feel confident as a writer, try this method. Brag a little. Some of the most successful entrepreneurs
use this method. A few post their bank statement online. Make sure that after you boast about your abilities you quickly turn the focus to how you can help the reader.

Address the prospect’s common complaint. Anticipate their objection to your product. Answer the complaint right at the beginning of your letter. The reader will be hooked!

Make sure that you avoid contradictions. Review your copy for consistancy. If a customer reads statements that are contradictory, they will question your credibility.another for a weekend at the beach, and one more pair for Saturday night.

About the Author

Kevin Nunley is the Net’s #1 copywriter. Thousands of businesses have relied on Kevin for quality sales letters, web site copy, ads, and press releases. You get sizzling copy in the style you need, fast service, and affordable prices that are hard to beat. And that makes YOU look GOOD. http://DrNunley.com/. Reach him from his site via email.

*IMNewswatch would like to thank Dr. Kevin Nunley for granting permission to reprint this latest article.

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