Roy Williams’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “Making Good Stuff Great”. [Blog]


Roy Williams’s guest articlet on Charlie Cook’s ‘Marketing for Success’ blog:

Making Good Stuff Great

Roy says, “When a meal, a painting, a movie or an ad seems a little flat and boring, the likely culprit is insufficient divergence. Most creators, whether chefs, artists, cinematographers or ad writers, instinctively add what “feels right” throughout the creative process. And this is why average things are average”.

Making Good Stuff Great

Marketing for Success

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