Rich Schefren is hostng a ‘League of Extraordinary Minds’ Panel Discussion on Thursday, November 5 at 8.00 pm EST. The topic of the diescussion is “Using Brain Based Marketing to Engineer Irrefusable Offers: Getting People Who Don’t Buy to Buy Enthusiastically”. [Panel Discussion]


Rich Schefren is hostng a ‘League of Extraordinary Minds’ Panel Discussion on Thursday, November 5 at 8.00 pm EST.

The topic of the diescussion is “Using Brain Based Marketing to Engineer Irrefusable Offers: Getting People Who Don’t Buy to Buy Enthusiastically”.

The Expert Panelists include:

– Dan Ariely… the author of “Predictably Irrational: The Hidden Forces That Shape Our Decisions” and Professor of Behavioral Economics at Duke University.

– Ori Brafman…Author of “Sway: The Irresistible Pull of Irrational Behavior” and a lifelong entrepreneur, his quest is to uncover the reasons why perfectly rational people make irrational decisions.

– Dr. Robert Cialdini.. Author of “Yes!: 50 Scientifically Proven Ways to Be Persuasive,” “Influence: Science and Practice” and “Influence: The Psychology of Persuasion.”

– Pam Danziger…is an internationally recognized expert in understanding the mind of the consumer. An author of books on consumer psychology and behavior… including “Why People Buy Things They Don’t Need.”

– Dan Hill…Author of “Emotionomics: Leveraging Emotions for Business Success,” Dan is a recognized authority on the role of emotions in consumer and employee behavior.

– Christophe Morin…Co-author of Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain, and “Chief Pain Officer” at SalesBrain.

Register for panel discussion details.

Rich Schefren’s ‘League of Extraordinary Minds’ Panel Discussion

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