James Burt’s latest ‘e-Wealth Daily’ article is titled “Revenge of the Info Marketing “Nerd””. [‘e-Wealth Daily’ Article]


James Burt’s latest ‘e-Wealth Daily’ article:

Revenge of the Info Marketing “Nerd”

Have you ever been called a “nerd”?

For some people, the term is just fun and, in this day and age, it’s actually alright to declare oneself a nerd. But there are those people out there who were called a nerd in high school and still have the terrible memories of being terrorized by bullies.

The stereotypical image of the nerd, the one we have seen in both television and films, the one with the cardigan and horn- rimmed glasses sporting a fully loaded pocket protector and nervously talking about things ahead of their years: classical music; quantum mechanics; and poetry. Popularity might not have been something they had in their teenage years, but in the movies and life, they often move onto becoming highly successful writers or tech-corporation CEOS, a la Stephen King or Bill Gates.

In public school, if you were into comics, old music or other odd interests, things were tough socially. Oddly, high school was better, probably because a lot of that stuff had become fashionable and even the jocks would ask to borrow your old blues LP with no secrecy. I think by then it was acceptable, at least in my area, for everyone to have any sort of odd interest.

This is the case especially in information marketing. When I talk to info marketers wanting to get started on a business, they often lament about their area of expertise:

“I’m not into cars or sports. I like Meissen porcelain (or some other specific niche interest). There’s no market for that!”

As my teacher in high school said, “Where there is one nerd there is another.” Think you are alone in your interests? Never. Info marketing is one of the only businesses I have ever encountered that is suited for people with “nerdy” interests.

Here are some popular info marketing topics that seem nerdy and are really successful:

— Computers and New Technology: This one is a no-brainer. Nerdy types have long been associated with the vast interests of computer technology. The irony is that now almost everyone is a nerd for this stuff. A guy I write for can’t wait to get his hands on whatever new digital toy is available and he knows all the specs for each one! But the thing is that a lot of this stuff is complicated in its terminology and what options are available to the consumer. Info marketers who love tech stuff can make a killing by issuing newsletters about what new technology is available and providing clients with clear, well- written specs on how to use it.

— Geology: “Rock hounds” and “fossil finders” are a proud and large group of people, particularly in North America where the outdoor expanses are pretty much endless. Just look how many magazines are based on geology and history the next time you go to the local magazine rack. If you have a penchant for rocks, minerals, and carbon dating, get some info content together. There are loads of geological societies and various explorers out there who will pay good money for what you know about the earth.

— Astronomy: I know — you are probably raising your eyebrow at this one. Obviously, the constellations and various aspects of the solar system is a traditionally “nerd” topic. But you have no idea how popular this stuff is. My old physics teacher, an amateur astronomer himself, paid big money for the most recent publications about global meteor showers. An old colleague of my dad takes photos and writes a column for a national space magazine right from his telescope set-up in northern British Columbia. Astronomy is a very lucrative market and, if you are into this stuff, why not create some content and issue a publication about the heavens around us?

— Classical Music and Opera: Rock, hip-hop, country…all popular musical genres. One guy in the same city I live in was fed up with this stuff and felt that the classical and opera music he liked was being ignored by most of the population. He was a young guy, too, and decided to start doing a newsletter on concerts and records that he issued to friends in his local appreciation society. Within a year, he was doing it full time. Sound like something you like and that you’d like to do? Drop your earphones and get started! The audience is waiting…

I suppose there is more to this list, but I think you get my drift. In information marketing, being a nerd is not a negative thing at all. Actually, in this day and age, it’s an absolute asset. If you have the dibs on any sort of subject at all, you can be successful with that knowledge. And don’t worry; the audience is broad. Some have those horned-rimmed glasses and some don’t!

e-Wealth Daily

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The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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