‘The Words That Are Most Critical to Your Success’ by Bill Hebden
Bill Hebden’s latest ‘e-Wealth Daily’ article is titled “The Words That Are Most Critical to Your Success”. [‘e-Wealth Daily’ Article]
Bill Hebden’s latest ‘e-Wealth Daily’ article:
The Words That Are Most Critical to Your Success
Words can change the world. Certainly, they can change your future.
But the most influential words you will hear today will not come from me, or Adrian, or your spouse, or your boss or client.
The words that will play the biggest role in how your day and your many tomorrows turn out will come directly to you…from you. These are the words that are most critical to your success.
All of us are in a constant dialog with ourselves. Like me, you’re getting messages from your brain 24/7. What you want to do is make sure you’re sending yourself the messages that will virtually guarantee your success.
Don’t just think positive. Be positive.
Think back to one of your glorious moments. Bring the picture into clear enough focus and you’ll actually feel a hint of the positive emotion that swept over you.
Don’t lose that feeling. Carry it with you. Apply that wonderful feeling of achievement and success to a new challenge facing you. Approach your new challenge feeling as you did during your most glorious moments. You’ll be thinking positively. But, more importantly, you’ll actually be positive.
Let’s call this process “achievement transfer.”
I transfer past achievements to current work all the time. I’ve been doing this for so long now that I don’t even think about it anymore. It happens naturally now, most of the time.
A few months ago, I was faced with a challenge that forced me to go through the “achievement transfer” process quite deliberately.
I was hired by a publisher to beat its best performing marketing package, which is a normal job for me, except this time the marketing package I had to beat was written about a year and a half earlier — by me!
I closely read what I wrote 18 months ago. And then I froze. What I wrote was stronger than I remembered. All my original research and thinking on the project flashed back to me.
For more than a few very uneasy moments, I was stuck. I felt dead in the water. A sitting duck. A budding Willie Lowman. I could feel my reputation and relationship with my client starting to crumble. I had nothing.
It seemed like I was down with a terminal case of “writer’s block” for months, but, in real time, I snapped out of it in about 30 minutes.
I could have smacked myself silly. How could I ever forget? I had faced the same kind of challenge before, many times.
Instead of smacking myself around, I sat back and relaxed. In my database of glorious moments is the fact that I wrote my first winner in 1989 and was hired by the publisher repeatedly to write something that will perform even better.
The flashback wasn’t strong enough. So, I reminded myself that no copywriter and not one of New York’s ad agencies could beat my work. I was the only one who could, consistently, for 14 years.
Now I was feeling confident again. I was thinking positive. I was positive. And with that mindset I was able to produce for my client what I feel is going to be a hands-down winner.
Did I win again? Did I beat my own previous work? Results are not in yet. I can keep you posted, if you like. Until then, put your most glorious moments to work for you. Use them to generate confidence and positive results.
Before long, you’ll have a huge inventory of brand-new, fresh, glorious moments that will continue to propel you beyond your current expectations…for the rest of your life. (Hey, it’s worked for me for more than 20 years.)
To help push you even further beyond your personal limits you’ll find the motivation to do more and get more in my book, “Getting Your First Million.” It’s available right now; go here:
http://www.lombardipublishing.com/ads/ym/index.asp
e-Wealth Daily
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