James Burt’s latest ‘e-Wealth Daily’ article is titled “The Hard Copy and the Info Marketer”. [‘e-Wealth Daily’ Article]


James Burt’s latest ‘e-Wealth Daily’ article:

The Hard Copy and the Info Marketer

It’s always great if you can learn on the job. I’ve been fortunate that, since I have been out of school, I have had some jobs where I was able to learn whole sets of new skills while getting paid to work there. I started learning about saving money and hard work as a kid doing farm work and working in small-town shops. In teaching later on, I learned to work with others. In publishing, I learned a lot about Internet markups and digital applications. You don’t realize until later how much you have learned until you actually get to apply your skills to a particular task.

When I met with the founders of the e-Wealth Daily Bulletin a year ago, I got another chance to learn even more.

Coming from the realm of digital applications at my previous job, I was shocked to see how much energy they were still devoting to paper and print products. When I asked them about this, they set me straight about why they put so much effort into print products.

Digital is important, especially these days. But print has always done well for them and they try to keep it consistent. It’s something their clients and customers rely on.

The forecast for print products has not been great lately. Many people are predicting the end of print media altogether and many professionals in publishing have either reduced their print output or terminated it altogether.

But this can have serious repercussions for businesses doing any sort of publishing. You can completely eliminate a stable source of income from clients who still want your product printed out. Take a look at any coffee shop or used book store or even on the subway — books, newspapers, and other print media are still very popular for many people craving that physical media source they can put in their pocket or bag.

However, it should be emphasized that if you decide to maintain your print publishing line of products, you should strive to make them the best books and other publications possible. Whether you’ve been doing it for a while or are just starting out, it’s good to have some good rules for the road for paper publishing.

Here are the tips I give all info marketers who want to or are already involved in print media. Some of them came from a friend who runs a small press, so I think they’re pretty good:

— Lay everything out: If you are going into publishing, it’s best to do a lot of planning. Choose what type of print format you want — brochure, booklet, mailing — plus the size, paper type, etc. Also make sure you get a good graphic design from a pro designer for your publication. Many a book with great content has failed because its exterior was not designed with much care.

— Edit, edit, edit: You’re an info marketer, so it goes without saying that you edit your content to death all the time. But it also goes without saying that there are bookcases out there loaded with published books with spelling and grammar errors. Don’t let this happen to you. Edit your content down to the microscopic level. If you are unsure of your content, turn it over to a reliable friend or pro editor to assist you.

— Investigate publishers and prices: There are loads of copy shops, independent print presses, and even people who make booklets in their garages. Computers have made things very do-it-yourself and publishing is truly everywhere. With that in mind, it’s up to you to find the publisher that can do both a good job on your publication and not break your budget in the process. Scout out as many publishers as you can to find and compare what they have to offer you.

— Plan for distribution and future publication: It’s a good idea to plan how you are going to get your publication to people. Can you get a distributor or are you going to offer it as a special from your web site? What is the target audience? Keep all of your old templates from the publication as well. If it’s successful once, it can be successful again.

A lot of people think they predict the future and many naysayers thought things like video tape and the classic recipe for Coca Cola would be replaced by something new and better. But Beta video is still used in most television studios and Coca-Cola is still kicking itself for a certain change it made in the mid-80s. Some things just never go out of style. Print media is one of those; don’t underestimate its potential for your info marketing business.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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