David Knowles’ latest article is titled “What Someone Should Tell Tiger Woods about Marketing in a Crisis”. [Article]


David Knowles’ latest article:

What Someone Should Tell Tiger Woods about Marketing in a Crisis

David says, “Only two months ago Tiger Woods was being hailed as the world’s first billion dollar sportsman. Well, since then he certainly hasnât been behaving like a billion dollar brand. As the criticism grew the more silent he became in what is a worsening PR disaster for the troubled golfer.”.

What Someone Should Tell Tiger Woods about Marketing in a Crisis

*This news post was submitted by David Knowles.

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