Helen Graves’s latest article is titled “How to Present Your Offers with Love So Your Audience Will Love Your Offers”. [Article]


Helen Graves’s latest article:

How to Present Your Offers with Love So Your Audience Will Love Your Offers

Last time I shared four practical tips for how to develop a compelling offer РMake sure it̢s a desirable topic, craft a juicy title, add on a tempting bonus and get clear on the value before you settle on the price.

Today I want to begin talking about how to present that offer in the most appealing way.

People prefer to accept help (and hiring you is one form of accepting help) from those they know, like and trust. So whether youâre reaching out to a potential client through an online promotion or through a one-on-one conversation, establishing rapport is the first and most crucial step in the process.

Instead, many heart-based business owners mistakenly focus on what they think of as âsellingâ when it comes time to present an offer. And that actually goes against their spiritual beliefs and values.

I totally get it. I used to get caught in the same trap, thinking that marketing and selling my expertise was something entirely separate from delivering it. The problem with that separation is it automatically takes you out of your place of strength (that centered and connected place you come from when youâre in the flow of working with a client).

Trying to create rapport with a potential client when youâre not feeling connected to your purpose means your head may be engaged, but your heart is not. Youâll likely find yourself:

*) Avoiding talking to people about your products and programs for fear youâll be rejected

*) Sitting in front of the computer staring at that promo email youâve written, knowing itâs not what you want to say but not sure how to fix it

*) Putting out a desperate âOh God, please buy!â sort of energy that sends people scrambling in the other direction

Well, we certainly donât want that!

If this happens for you, the good news is Iâve got a simple strategy for centering yourself in your power as you engage in any kind of âsellingâ interaction.

When you sit down to write a promo email, or pick up the phone to talk with a prospective client, or meet someone at a networking event, say these words to yourself:

* I’m so glad Iâm here. (this creates excitement)

* I’m so glad youâre here. (this creates gratitude and anticipation)

* I know what I know.â (this creates confidence)

From there, you wonât have to feel like youâre selling, youâre just connecting â both to your purpose and to other person.

When They Feel the Love, They Love What You Have to Offer

You have a purpose here on the planet Рto share your gifts and your special brand of transformation from a place of love and service. The more fully you step into the power of your True Self in your business, and come from that place as you talk with potential clients about what you have to offer, them more they̢ll love you and find your offers irresistible.

So it’s both the simplest, and most vulnerable, thing to do. Be you. Yes, even when youâre selling.

Helen Graves, Grand Poohbah of Crackerjack Online Marketing Strategy, offers practical online sales and product marketing tips to create long-lasting client connections. She can be reached via www.CrackerjackOnlineMarketing.com.

Sign up for her free special report on product launch strategy, âHow to Create Desire So Your Products and Programs Sell Like Hotcakes, at www.Product-Campaign.com

How to Present Your Offers with Love So Your Audience Will Love Your Offers

*This news post was submitted by Helen Graves.

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