Kendall SummerHawk’s latest article is titled “Thrive In This Economy: Smart Money and Marketing Changes To Make Now”. [Article]


Kendall SummerHawk’s latest article:

Thrive In This Economy: Smart Money and Marketing Changes To Make Now

Worried the economy will hurt your business opportunities? Thereâs truly no need to feel powerless or like a victim just because things appear different than they did before.

Certainly, for some, this has been a tough time. But for most of us, the opportunity to succeed in our business is as great now as ever. All you need is to know is how to do the right things right.

How can I be so certain? Because Iâm experiencing the best year ever, this on top of last year, which until now had been our best year. Not only that, Iâm witnessing my clients have their best year ever, too. In fact, every week, I receive emails from members of our coaching programs, reporting in a new business opportunity thatâs come their way, âwoo-hooâingâ getting a new client or celebrating successfully raising their fees.

But rather than keep what weâre doing to achieve these kinds of results a secret, I prefer to share a few tips with you as to exactly what weâre doing thatâs working in this economy.

Tip #1 Offer Creative Payment Plans

What’s new and working brilliantly is to offer a sweet incentive for your clients to pay in full in exchange for a significant discount on their total package investment. Donât be surprised if you find more than half of your clients taking you up on this option. Clients love the savings and you’ll love how much this strategy will increase your cash flow. Plus, this strategy helps guarantee your clientâs commitment to working with you.

Tip #2 Look For Collaborations To Leverage Your Opportunities

Just like peanut butter loves jelly thereâs tremendous opportunity in collaborating on a program, product or service with someone else who has something you need to give your business a boost. I recommend choosing someone with a bigger list, greater name recognition or the ability to market effectively. Women are natural collaborators so this idea often flows easily.

And donât worry if you donât think you âhave anything of value to give.â Youâll be surprised at how often other women want to team up on a project instead of slogging it out on their own. So, think of someone youâd love to collaborate with then reach out via email or telephone and see what you can create together.

Tip #3 Offer A High End Serviceâ¦Now!

What people want more than ever is personalized time and attention. They intuitively know that if they get focused help or preferential treatment theyâll solve their problem faster and easier. People donât have time to waste so theyâre willing to invest in solutions that promise accelerated results. Think âmagic pillâ here rather than âall things take time.â

Besides, there is always twenty percent of your database who want, prefer and will pay for higher-end services. If youâre not offering this option to them, youâre throwing money and the opportunity to help someone out the window.

Keep in mind that what you think is high-end probably does not live up to what your clients think is high-end. So, make your high-end package elite, exclusive, and charge appropriately for this level of privilege. Youâll make that twenty percent very happy!

Tip #4 Design Your Business On The Multiple Streams Of Income Model

A big reason why my business and my clientsâ businesses are thriving is because I help them design a variety of programs, products and services, all focused on a core, central theme. This strategy practically guarantees a recession-proof business because youâre not at the mercy of any one stream of income.

By Being Smart About Your Business Now You Create Success For Years To Come

Good business design and ideas will always succeed, no matter what the economy. So, rather than wring your hands the next time you read about a downturn, you can feel good, knowing you know how to do the âright things right!â

Kendall SummerHawk, the Million Dollar Marketing Coach, is an expert at helping women entrepreneurs at all levels design a business they love and charge what they’re worth and get it. Kendall delivers simple ways entrepreneurs can design and price their services to quickly move away from ‘dollars-for-hours work’ and create more money, time, and freedom in their businesses. For free articles, free resources and to sign up for a free subscription to Kendall’s Money, Marketing and Soul weekly articles, visit www.kendallsummerhawk.com.

*This news post was submitted by Kendall SummerHawk.

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