‘Discounting Doesn’t Make You Money’ by Jeffrey Mayer

Jeffrey Mayer’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “Discounting Doesn’t Make You Money”. [Blog]

Jeffrey Mayer’s guest articlet on Charlie Cook’s ‘Marketing for Success’ blog:

Jeffrey says, “”Car Incentives Backfire On Big 3″³

“Rebates Can’t Halt Big 3 Sales Share Slide” were headlines in the Chicago Tribune.

For years GM, Ford and Chrysler have been using rebates, incentives, and Zero Percent financing to sell cars. Unfortunately for them, the auto-buying public aren’t motivated by these incentives any longer”.

Discounting Doesn’t Make You Money

Marketing for Success