‘Why Knowing Your Customers’ Names Is Important’ by Tom Borg

Tom Borg’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “Why Knowing Your Customers’ Names Is Important”. [Blog]

Tom Borg’s guest article on Charlie Cook’s ‘Marketing for Success’ blog:

Why Knowing Your Customers’ Names Is Important

Tom says, “Last week I walked into my credit union, Community Financial, in Canton, MI. As I waited in line, I noticed one of the tellers was new. Whenever there is a new teller it makes me aware that there will be a short period of time for them to get to know me. Once this young lady got my account number, she wasted no time using my name”.

Why Knowing Your Customers’ Names Is Important

Marketing for Success