Michael Newman’s latest ‘e-Wealth Daily’ article is titled “Let Me Refer You to This Success Secret”. [‘e-Wealth Daily’ Article]


Michael Newman’s latest ‘e-Wealth Daily’ article:

Let Me Refer You to This Success Secret

Last Sunday, as you may very well know, was Super Bowl Sunday. The Super Bowl usually dominates conversation for most of the week; however, it’s not all about the two teams and numerous athletes competing. Instead, there is plenty of buzz about the advertisements that will be featured during commercial breaks and halftime.

Every year, it seems more and more hype builds for the ads. It’s not uncommon for various companies to recruit big-time Hollywood stars to appear in their commercials, while paying even bigger money to the broadcaster for specific timeslots. These ads typically cost millions of dollars just for the timeslot. Production costs are more.

To all you small business owners out there wondering how the heck you could ever compete with such giant corporations that have seemingly endless budgets, the ads can be as depressing as they are entertaining.

The thing is, however, that you don’t need a bunch of movie stars in a million-dollar commercial during the Super Bowl to sell your products and grow your business. What you need is an innovative approach to promote your product, while offering it at a high quality.

There are so many ways nowadays to effectively market your business without spending all kinds of money. Creating a web site or Facebook site; or taking advantage of other social networking opportunities like Twitter can really help boost the appeal of your company and drive up sales. You can even pay Facebook to post your business’ ads on the pages of potential customers, whose profile or wall posts indicate they may be interested in what you’re offering!

Along with new technology, you can still use older marketing techniques that are just as cheap or cheaper. The most important is word-of-mouth advertising. I still contend that this is the best form of advertising to grow a small business. Building support for your business based on the experiences of happy customers being shared to colleagues and friends leads to sales, plain and simple. Referrals are huge. Of course, in order to get referrals and build a good buzz around your business, you need to offer a good product.

The truth is, many of the business I frequent in my neighborhood on my leisure time or use in my business dealings are businesses that I’ve been referred to. That’s because I trust certain people when they tell me about a good thing. The thing is, many of these businesses are extremely busy and bustling, yet they rarely, if ever, run a full-scale ad campaign.

As you can see, you don’t need a pricey Super Bowl commercial to compete. You need to take advantage of the resources you have at your disposal and utilize them to the fullest.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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