Michael Newman’s latest ‘e-Wealth Daily’ article is titled “More Ways to Get Outstanding Referrals”. [‘e-Wealth Daily’ Article]


Michael Newman’s latest ‘e-Wealth Daily’ article:

More Ways to Get Outstanding Referrals

Yesterday, I wrote about how you can create a buzz around your business without spending all kinds of money on advertising. I wrote about the importance of social media and word-of-mouth advertising (referrals). Today, I’m going to break down exactly how you can make sure you get customers to refer your business, while building your reputation in the community.

The first thing you need to do is provide the best quality and experience to your customers. This means that, before any product is shipped or service is about to be preformed, it has been rigorously inspected to ensure the highest quality will be provided. If you’re performing any service, from accounting to carpet cleaning, make sure you’ve done all the proper research for the client and are able to take care of exactly what they need when you show up. If you’re not prepared and the work is of subpar quality, customers will take notice for all the wrong reasons.

If any unforeseen problems arise for the customers, you have to be sure to handle it as quickly and as easily (for the customer) as possible. Let them know that you stand by your work and, if there is a problem, you’ll fix it without any stress on the customer’s part.

You also want to show your customers that you’re not too busy to address their needs, and that you care about them. A great place to start is through opening the lines of communication. Make yourself accessible — don’t use computers to answer the phones, use people! By treating people well, they will take notice. It creates a better experience for them and forms a strong relationship and an identity based on trust.

Integrity is important, as well. Stand by what you’re selling and don’t make excuses. If a problem arises, admit and tackle it head-on. If you start lying and making excuses as you look for an answer, your problems will escalate and will likely make you look foolish. Admit there is something you need to look into, and handle it. This will show you have integrity and people will respect that. Lying and cover-ups hurt your integrity and make you look shallow and untrustworthy. As you try to grow your business, there is no room for these things.

At the end of the day, you want the respect of your customers. As you know, for the most part, respect is earned over time. Therefore, it’s important you do the right things so customers come to respect what you do and, in turn, recommend your business to friends and colleagues. As the reputation of your company grows and improves, so should your sales!

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

Sharing is caring