DrNunley’s Marketing Tips’ ezine article titled “Why Your Ad Didn’t Work” is reprinted here. [eZine Article]


DrNunley’s Marketing Tips’ ezine article is reprinted here.

Why Your Ad Didn’t Work

Ever run an ad in an ezine or pay for a banner on a web site and get no response? Often the first impulse is to blame the ezine or web site for the lack of response. But it’s usually the ad itself that is causing the problem.

Most ads on the Internet–and in print and on TV for that matter–fail to get attention. The ad simply isn’t bold, loud, bright, or active enough to pull our eyes, ears and minds into the ad’s message.

The key is to make your message as big, bold, and attention-getting as you can without becoming too annoying. If you want to get your company name across to people in an animated banner, put your logo BIG and in the middle of each frame. Anything more
subtle will cause most of the audience to ignore your banner.

Also remember the old rule of 7. Seventy percent of people won’t respond to your ad the first time they see it. You need to advertise over and over again with the same ad. This gives the
bulk of your audience time to see you, think about you, then buy from you.

About the Author

Kevin Nunley is the Net’s #1 copywriter. Thousands of businesses have relied on Kevin for quality sales letters, web site copy, ads, and press releases. You get sizzling copy in the style you need, fast service, and affordable prices that are hard to beat. And that makes YOU look GOOD. http://DrNunley.com/. Reach him from his site via email.

*IMNewswatch would like to thank Dr. Kevin Nunley for granting permission to reprint this latest article.

Sharing is caring