Paul Martinez’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “How to Create Curiosity & Compel Your Prospects to Take Action”. [Blog]


Paul Martinez’s guest articlet on Charlie Cook’s ‘Marketing for Success’ blog:

How to Create Curiosity & Compel Your Prospects to Take Action

Paul says, “Copywriting great Joe Sugarman says that his headlines have only one goal: to get you to read the first sentence.

And the purpose of the first sentence? To get you to read the second. And so on. By the end of the first paragraph, you’re fully caught up in the momentum of the ad”.

How to Create Curiosity & Compel Your Prospects to Take Action

Marketing for Success

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