‘6 Ways to Lose Money In Direct Mail’ by Jeffrey Dobkin

Jeffrey Dobkin’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “6 Ways to Lose Money In Direct Mail”. [Blog]

Jeffrey Dobkin’s guest articlet on Charlie Cook’s ‘Marketing for Success’ blog:

6 Ways to Lose Money In Direct Mail

Jeffrey says, “1. Dash off a letter, then photocopy it on cheap bond, and send it with a business card… and call it a direct mail campaign.

Or worse yet – photocopy your old brochure and send it with a business card and call it direct mail”.

6 Ways to Lose Money In Direct Mail

Marketing for Success