DrNunley’s Marketing Tips’ ezine article titled “Using the Telephone To Market” is reprinted here. [‘DrNunley’s eZine Article]


DrNunley’s Marketing Tips’ ezine article is reprinted here.

Using the Telephone To Market

Telemarketing costs less than many other forms of advertising. A telephone call takes much less time than face-to-face selling,and is more personal than a letter. Telephone marketing also
provides you with fairly close personal contact to your prospect.

Telemarketing should be used in addition to other marketing techniques. It should be a continuing effort. A single phone call will usually not be enough.

Voice training is often a good idea for whoever is doing the calling. Make sure that you talk clearly, use short sentences and talk loud enough so that the prospect can hear you. Recent
research has shown that it is a good idea to memorize a script so that your words flow more smoothly. The script must be so well memorized that you know it by heart Don’t use words that feel strange. Find words and phrases that come naturally to you.

Your telephone personality is important to consider. Notice how your friends and probably even yourself use a different voice personality when speaking on the phone. Sometimes it’s subtle,
but it’s there. Try to eliminate your telephone personality and be as natural as possible, as though you were speaking to someone in a regular conversation.

Be prepared to be rejected. Only 51% of people even listen to telemarketers. To succeed in telemarketing, you need to know what benefits a customer likes. Emphasize those benefits that have the most impact. Remember, the more people that you call, the more sales you’ll close.

About the Author

Kevin Nunley is the Net’s #1 copywriter. Thousands of businesses have relied on Kevin for quality sales letters, web site copy, ads, and press releases. You get sizzling copy in the style you need, fast service, and affordable prices that are hard to beat. And that makes YOU look GOOD. http://DrNunley.com/. Reach him from his site via email.

*IMNewswatch would like to thank Dr. Kevin Nunley for granting permission to reprint this latest article.

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