Michael Newman’s latest ‘e-Wealth Daily’ article is titled “How to Grow Every Business Relationship”. [‘Business Relationship’ Article]


Michael Newman’s latest ‘e-Wealth Daily’ article:

How to Grow Every Business Relationship

Yesterday, if you recall, I wrote about some of the adjustments you may have to make as you venture out as a new entrepreneur. Today, I’m going to focus on one of the key mistakes entrepreneurs make that can end up costing them all kinds of money in lost sales.

As a new entrepreneur, your main goal is securing new business. The more you can grow and expand, the better life is (generally speaking — especially from your wallet’s perspective!). Of course, in an attempt to grow quickly, new entrepreneurs often forget to forge strong relationships with their most important customers.

As a business owner, you must be as interested in growing, facilitating and nurturing relationships with valued customers as you are about making sales. In fact, building strong relationships can often add greatly to the sales your business enjoys. By focusing some attention on creating solid relationships with customers — especially your big spenders — you can almost ensure you’ll be guaranteeing yourself continued business in the future.

One of the keys to forming solid relationships is the follow-up call. Let’s say, for instance, that you’ve identified a few businesses/individuals as potential customers who you’d really like to add to your client list. After making initial contact, be sure to follow up with them. By failing to follow up and simply forgetting about a business that can’t immediately take your call, you could be throwing away a great opportunity.

Even if the business has rejected your offer, it’s still worthwhile to maintain open lines of communication. Call them with new offers, or simply call to pick the brain of the rep you talk to in order to gain knowledge on what it is they are looking for. This way, you can better shape your offers and services for them. You never want to cut yourself off from potential sales in the future.

For the customers that you do have, it’s important not to let them simply become a number. Instead, maintain communications with them regularly. This limits the chance they will go elsewhere when needs arise, while creating an experience they will likely appreciate. Treatment such as this can lead to referrals and increased sales from other areas.

Follow up with customers to ensure they are happy with your service and find out what, if anything, you can do to improve the experience for customers. By portraying your business as a caring organization based on relationships as much as providing a service, you’ll be opening the door to a solid reputation and continued success.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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