Clayton Makepeace has released the latest issue of ‘Total Package’. The featured article by Paul Maxey is titled “How to Stash a Master Copywriter in Your Hip Pocket”. [‘Copywriting’ Article]


Clayton Makepeace has released the latest issue of ‘Total Package’.

The featured article:

How to Stash a Master Copywriter in Your Hip Pocket

by Paul Maxey

Dear Business-Builder,

It’s your swipe file, of course.

Short of keeping Clayton in your hip pocket (effective perhaps, but I don’t think Wendy would approve) or on speed dial, it’s the smart copywriter’s way to riches.

Every professional copywriter keeps a swipe file ““ a collection of proven direct response promotions ““ and for good reason. Building a swipe file is easily one of the most powerful things you can do to advance your career as a copywriter.

A good swipe file can help you crank out powerful and compelling copy in less time than it takes most copywriter’s to write their first sentence …

World-class copywriter’s use them to scrutinize what’s working and what’s not, to keep their skills razor sharp and to stay at the top of their game …

And it’s quite possibly the fastest and most effective way for a newbie to begin writing kick-butt copy practically from day one!

So we put our heads together and asked the question: How can we help you, dear reader, to make use of this formidable tool? Not only to help you perfect your powers of persuasion, but to help you develop an acute sense of what powerful copy really is?

Introducing the Swipe of the Week!
You know how we here at The Total Package love to shower you with powerful, sales-exploding secrets you can use to get bigger winners, more often. And you also know how we love to give you free stuff.

Well, today we’re going to live up to that reputation in spades!

Beginning with this issue, we’re introducing our brand-new Swipe of the Week. Each Friday, we’re going to pull a promotion from the sacred archives of our own swipe files and post it online in all its full-color glory.

So you can download it … add it to your own, personal swipe file … and build a formidable powerhouse of direct response promotions that show both what to do and what not to do.

Plus, many of you are geniuses in your own right. (After all, you read The Total Package). So we figured why not let you critique them and show off your own stroke of creative brilliance!

So each week, we’re going to ask you to leave your comments and strike up a dialogue with us and your fellow readers.

Who knows? Maybe you can even teach us a thing or two!

That said, let’s start off with a bang with a health promotion that proves you don’t have to reinvent the wheel every time you sit down at the drawing board …

A new twist on an old classic?
Many copywriter’s have a deep-seated belief that you have to be 100% creative, 100% of the time, when you sit down to write a new promo.

As you’re about to see, that’s just not the case.

I can almost bet the headline for this weeks swipe (you can download it here now) is a play off an old classic written more than 50 years ago: “How a Bald-Headed Barber Saved My Hair.”

Curiosity and intrigue heads tease the benefit or begin the conversation by telling a fascinating story. They immediately engage the prospect by getting their natural curiosity working for you.

In this case, the headline “How My Enlarged Prostate Saved Me from Going Bald!” forces you to keep reading by using an interesting juxtaposition of words that leave you wanting to know the answer!

These are immutable principles that draw their power and influence from the predictably of human nature, and have stood the test of time. Why not learn them and apply them to your copy today?

Another reason I find this particular promotion interesting is it leaves me wondering: Was this a clear-cut winner? Or a loser?

There are many elements in this promotion that make it very clear to me this was written by a seasoned pro.

On the other hand, there are at least two major elements I feel could’ve been handled differently ““ within the first couple of pages ““ to strengthen it’s credibility.

So what do you think?
First, click here now to download your free, full-color copy of this week’s Swipe of the Week. Then, be sure to leave your comments below so we can all benefit from your creative brilliance!

Also be sure to let us know what kind of swipes you would like to see us cover each week. Financial or health? Online or offline? Landing pages or component direct mail packages?

Most importantly: Never forget that an effective swipe file is the next best thing to keeping a master copywriter like Clayton on speed dial, and having them available at your every beck-and-call.

And with the fierce competition these days, doesn’t it just make sense to use every advantage available to you?

Yours for kick-butt profits!

Paul Maxey

Makepeace “Copy Cub”

Supplement to THE TOTAL PACKAGE

Troy White is a top marketing coach, consultant & direct response copywriter based in Calgary, Canada. He has a powerful approach to growing small businesses and entrepreneurial run ventures on a budget. His FREE Cash Flow Surges newsletter shares tons of great strategies.

He also publishes the incredibly powerful Cash Flow Calendar system that gives you daily, weekly and monthly marketing ideas to promote your business and stand out from the crowd. Click here to get your free tips for growing your business!

Attribution Statement: This article was first published in The Total Package. To sign-up to receive your own FREE subscription to The Total Package and claim four FREE money making e-books go to www.makepeacetotalpackage.com.

The Total Package

*IMNewsWatch would like to thank Clayton Makepeace for granting permission to reprint this article.

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