Jeffrey Dobkin’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “Test, Measure, Optimize, Repeat – Part 1”. [Blog]


Jeffrey Dobkin’s guest articlet on Charlie Cook’s ‘Marketing for Success’ blog:

Test, Measure, Optimize, Repeat – Part 1

Jeffrey says, “This should be your mantra when email marketing. Measuring your results is more important than the results you actually get. With accurate statistics about your email marketing campaigns, you are armed to successfully improve your campaigns. And improvement is the name of the game”.

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Marketing for Success

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