‘The Total Package’ blog post is titled “Sell the Premiums, Not the Newsletter”. [The Total Package Blog]


‘The Total Package’ blog post:

Sell the Premiums, Not the Newsletter

Paul Maxey says, “As a copywriter, I’m on a lot of mailing lists. Much to my wife’s dismay.

I’ve purposely seeded my name on a number of lists to keep an eye on what’s working and what’s not … what’s become a “control” and what hasn’t … and where the trends are pointing in the industries in which I write”.

Sell the Premiums, Not the Newsletter…

The Total Package

 

 

 

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