‘The Total Package’ blog post is titled “Makepeace in Action: A Practical Lesson in How to Grab Your Prospect by the Eyeballs”. [The Total Package Blog]


‘The Total Package’ blog post:

Makepeace in Action: A Practical Lesson in How to Grab Your Prospect by the Eyeballs

Len Bailey says, “When it comes to direct response marketing, Rule #1 is: Test Everything.

And I mean everything – headlines … deck copy … envelopes and packaging … order devices … price points … premiums … guarantees … you name it. If it’s a part of the promotion, chances are there’s some way to manipulate it to improve response”.

Makepeace in Action: A Practical Lesson in How to Grab Your Prospect by the Eyeballs…

The Total Package

 

 

 

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