Michael Newman’s latest ‘e-Wealth Daily’ article is titled “How to Put Together a Successful Marketing Plan”. [‘Marketing Plan’ Article]


Michael Newman’s latest ‘e-Wealth Daily’ article:

How to Put Together a Successful Marketing Plan

Yesterday, I started explaining the importance of a marketing plan and how it differs from a business plan. Today, I’ll offer some insight on how it should be put together.

You may think coming up with your marketing strategy may be fairly straightforward and simple. Well, chances are that, if you think that way, you’ll be in for a surprise. The slightest details can have a profound effect on your success, so you’ll really want to take your time and do your research. For example, when mailing a sales letter, something as seemingly unimportant as the headline or the shape of the envelope can mean the difference between two sales and 200.

Even if your marketing plan is only a few pages long, it should generally take a couple of months for you to research and write. After all, coming up with your blueprint is the hard part; putting it into action should be easy!

It’s important to consult with anyone else involved in your business — from the people in finance, to the people in marketing, to the suppliers, to the manufacturers — because they will all play a part and have valuable insight to provide. Not to mention your ability to market will encompass every component of the business, so you should be sure to consider them when developing your plan.

After your plan is drafted, make sure everyone who needs to see it has a copy. This will let them use it as a reference to make sure things are working on schedule and goals are being met. It’s also something a number of businesses choose to keep private, so that the competition can’t steal the ideas contained within. In some cases, however, companies will sell their marketing plan if it has been successful and is in high-demand.

There are a few essential pieces of information a marketing plan should contain, which vary depending on the size of your business. Monday, I’ll break down the most important features of a good marketing plan.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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