DrNunley’s Marketing Tips’ ezine article titled “Creating Loyal Customers” is reprinted here. [‘DrNunley’s eZine Article]


DrNunley’s Marketing Tips’ ezine article is reprinted here.

Creating Loyal Customers

To create loyal customers, you don’t necessarily have to work harder. You DO need to work “smarter.” Concentrate on things you can do to help keep your customers happy.

* Make changes before you have to. Ask yourself what changes you need to make in your business in order to give your customers a great experience. Then start the changes that make sense.

* Sell your service with personality. It is the sales person that can generate real customer loyalty. To be consistent in your business, you need to create a system. Think about what you can do to generate loyalty with the customer before they even call or visit you. Think how you can stay in touch to build a long-term relationship for many future sales.

* Be different from your competitors. Create a unique point of difference that sets you apart. If a customer can’t tell the difference between you and a competitor, they will make a choice
based on price and not on the value of your product or service.

* Keep in regular contact with your customers. Make sure your business is somewhere in your customer’s mind the next time they need to make a purchase. Ask your customers for feedback. See what they would like you to change. Try organizing a seminar or a “Customer Care Meeting”. You could send articles to your customers that might be of interest.

About the Author

Kevin Nunley is the Net’s #1 copywriter. Thousands of businesses have relied on Kevin for quality sales letters, web site copy, ads, and press releases. You get sizzling copy in the style you need, fast service, and affordable prices that are hard to beat. And that makes YOU look GOOD. http://DrNunley.com/. Reach him from his site via email.

*IMNewswatch would like to thank Dr. Kevin Nunley for granting permission to reprint this latest article.

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