Adrian Newman’s latest ‘e-Wealth Daily’ article is titled “Exclusivity Can Go a Long Way”. [‘e-Wealth Daily’ Article]


Adrian Newman’s latest ‘e-Wealth Daily’ article:

Exclusivity Can Go a Long Way

Creating a little club for your customers can be exactly what you need to start making big-time money. People love to feel that they are “in the know” or that they are part of a special group that is exclusive, often accompanied with benefits.

Think about Starbucks, the coffee giant. They used to just offer coffee, but now they sell everything you could possibly think of cramming into a coffee shop. Starbucks has been selling everything from travel mugs to serving sets to CDs — it even offer wireless Internet service in the shops — and good money is being made as well.

It has exclusive CDs from artists like Bob Dylan and Elvis Costello that you can’t buy anywhere else. Talk about exclusive! People know that if they want an exclusive CD, then they have to go to Starbucks to get it — and you (and the Starbucks execs) just know that customers are picking up a latte while they are there.

If you can offer your customers an exclusive product, they will come back to do more business with you in the future. Even if they can buy a similar product elsewhere, you can still sell your product as being exclusive. Meaning that you can sell them on the fact that you’re the only place that offers a particular version of the product.

If it is, in fact, a product that you have created, then you will have no problem with this task. People are attracted to the concept that they are privy to something that others aren’t. Consider this: have you ever gone to a little-known restaurant and had a fantastic meal? Well, did you avoid telling anyone about it afterward because you wanted to keep it your little secret? Sure you have; a lot of people do this with all sorts of businesses. People love to have little secrets like this. What you want to do is have many people in the know about your business’ little secret — and you want them to keep coming back to you because of it.

If your exclusive product is handcrafted, made from all-natural products or environmentally safe, these are aspects that make it exclusive. Be sure to bank on this. Anything that makes it unique and interesting also makes it exclusive. It’s also about specifying that the customer is not going to find what you’re offering at their local Wal-Mart. If they want it, then they have to buy it from you.

If they’re happy with the product, they will definitely come back to your store. This is an exclusive area where you as a small business owner, have a huge advantage over large department stores. You can give your customers something they wouldn’t be able to find even if they scoured 12 different stores within a five-block radius.

Places such as Starbucks have made a lot of money by creating this exclusive shopping experience and you can, too — if you take the time to show your customers that they can be a part of something really special.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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