‘Do You Speak Your Customer’s Language?’ by Rick Braddy

Rick Braddy’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “Do You Speak Your Customer’s Language?”. [Rick Braddy’s Blog Post]

Rick Braddy’s guest articlet on Charlie Cook’s ‘Marketing for Success’ blog:

Do You Speak Your Customer’s Language?

Jeffrey says, “Product language is what we have traditionally used to describe our products to the market. It includes broad claims, comprehensive features and benefits and detailed product and technical specifications. In the marketing departments of larger corporations, this information is often organized into what’s termed a “marketing source document”. The language used is, more often than not, vendor-centric ““ not buyer-centric”.

Do You Speak Your Customer’s Language?

Marketing for Success