Michael Newman’s latest ‘e-Wealth Daily’ article is titled “Social Changes Can Mean More Business for You”. [‘Social Changes & Business’ Article]


Michael Newman’s latest ‘e-Wealth Daily’ article:

Social Changes Can Mean More Business for You

Like most good entrepreneurs, you’re probably constantly looking for ways to evolve and improve the way you do business. These days, there are so many ways to do this, and what’s even better is that they’re easier than ever before.

It’s clear that the best way to grow and improve a business is by offering your customers more. Of course, we’re talking about much more than simply offering more selection and lower prices. Instead, it’s all about customer service and facilitating a trusting relationship.

Social media tools like Twitter, Facebook and blogging have all become leading methods of improving customer relations and service. These services allow you to boost the amount of information you provide to customers, thus building your image, while allowing you to further the sale of your products and services.

One of the biggest mistakes people make when they use these tools is to focus too much on selling. That approach simply doesn’t work these days — customers are too smart and they are more interested in forming a trusting relationship with the people and companies they choose to do business with.

Therefore, it’s important that the content you offer in your blog or tweets or on your Facebook page is topical and informative. You want to provide customers with information that’s helpful with regard to their needs. Offer some of your expertise for free. Although this may sound weird, it’s actually beneficial to you. Providing information showcases your expertise and helps customers see why they should choose you over others, while giving them confidence in you. When it comes time to buy, you can almost bet they’ll come to you.

If customers start responding to your tweets or blogs — or ask direct, specific questions on your Facebook page — give them some free advice. However, don’t do it more than two or three times per customer. Simply talk about their concern and show them the ways you can help if they choose to hire you.

If you avoid upgrading your business through the use of social media, you’re leaving a huge market of customers for your competitors. Embracing these applications is practically essential for the success of any business this day in age. Look into them and see how they can take your business to the next level!

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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