‘Business Start-Up Advice: Focus On Your Information Product’ by Stephen Beck

Stephen Beck’s latest article is titled “Business Start-Up Advice: Focus On Your Information Product”. [‘Information Products’ Article]

Stephen Beck’s latest article:

Maybe you are reading this article in a cubicle somewhere. Or maybe you are surfing the internet on the weekend because you have an idea for a business, and all you need to know is what to do to first! Allow me to give you some business start up advice. Begin by nailing down what you will market as your information product.

So what is an information product? It is anything you can create using the knowledge in your head. It can even be any experience that others can benefit from.

Business Start-up Advice #1 – Utilize Lots of Mediums

You can share this knowledge with others through a variety of media. That can be a digital product, a physical product, an e-book, a video, an audio, or all of the above. Many of my products have an all of the above component. Some are written, some are videos, some are audios, some are multi-media productions.

Business Start-up Advice #2 – Develop Your Own Name

You must have at least one product that is your very own. Why do I say that? Because you want to build your own brand and not someone else’s. I am okay with network marketing. That is fine. If you want to do Avon or Shacklee or Amway or whatever you want to do, go for it. But I still contend that you must have at least one product that is your very own so you are building your own brand and not necessarily someone else’s.

You should be the one to control your business and your time. It is crazy to work for a small percentage of money or to let someone else tell you how to do things in your business. You should be in control and of your time and your products. When it is your own, you could keep anywhere from 90 to 95% of the profits.

Consider that all of the well-known information marketers have their own products. Guys like Dan Kennedy, Alex Mendoza, Ray Edwards, and Armon Moore have a product to promote to build their own brand.

Business Start-up Advice #3 – Get Out of the Time for Money Trap

Are you trapped in a 9 to 5 job? Do you feel like you are trading your precious time for not enough money? There is a solution. When you create your own information product once, you can sell it repeatedly and you are free from the trap.

Business Start-up Advice #4 – Become the Expert in Your Niche

Imagine being able to give people information, an e-book that you have written, or CDs that you have made. Anything that sets you head and shoulders above the next guy. That is massive credibility for your offline business.

Think of how many leads you can generate for your business by giving them something concrete. An information product makes your business memorable and can also build your list.

Take the plunge and begin committing to paper the ideas you have in your head. Create information products from those ideas, and build your business. Then in a short while, you may be giving someone else business start up advice.

*This news post was submitted by Stephen Beck.