Clayton Makepeace has released the latest issue of ‘Total Package’. The featured article by Paul Maxey is titled “How to Get Your Prospect to Read … Believe … and Act On What You Promise”. [Article]


Clayton Makepeace has released the latest issue of ‘Total Package’.

The featured article:

How to Get Your Prospect to Read … Believe … and Act On What You Promise

by Paul Maxey

Dear Business-Builder,

How much proof was in your last promotion?

I’m betting not nearly as much as there could have been. After all, belief is the key ingredient nearly every marketer underestimates.

So much so, in fact, that Clayton counts “lack of proof” among the seven most common squib moves. That’s because copywriters often believe benefits are the most essential element and consider proof only as a mere afterthought.

So what do “A”-list writers do differently? Glad you asked!

At a bare minimum, you’ll find the following six elements in every ad or sales letter they write:

Strong “reasons why”: Reasons why your product is different … why you’ll deliver the benefits you promise … and why your prospect should act now.

Specificity: Make sure every claim, reference and statement that you make is as specific as possible.

Logical foundation: The logical if “A” then “B” then “C” argument that runs through your copy.

Examples and documentation: The immediate backup of every claim or promise you make with examples and facts.

World-class guarantee: Proof that you stand behind your product and will deliver on your promises.

Compelling testimonials: What your real customers are saying about you and your product.

Include these six elements in every promotion and you can’t help but increase your credibility and profitability.

One of the most successful publishers when it comes to building a solid foundation of proof is Porter Stansberry. And this week’s Swipe of the Week is one of my personal favorites.

Porter wrote the famous promotion “There’s a New Railroad Across America …” and is a master at infusing the element of story into his sales letters. And, of course, having a great story with rich detail is a powerful way to build proof!

So download this week’s swipe now and be sure to add it to your own, personal swipe file.

Then, read through it and tell us if you can pick out each of the six “must have” proof elements listed above.

Until next time …

Yours for greater profits,

Paul Maxey

Makepeace-Trained Copywriter

Supplement to THE TOTAL PACKAGE

Attribution Statement: This article was first published in The Total Package. To sign-up to receive your own FREE subscription to The Total Package and claim four FREE money making e-books go to www.makepeacetotalpackage.com.

The Total Package

*IMNewsWatch would like to thank Clayton Makepeace for granting permission to reprint this article.

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